Monthly Archives: Aug 2019

Smart Residential Living Tips

Celebrating Ganesh Chaturthi in your Housing Society

Aug 30,2019 / By / No Comment
Celebration of Lord Ganesha

 Ganesha Chaturthi is known as ‘Vinayak Chaturthi‘ or ‘Lord Vinayaka’ or ‘Vinayaka Chavithi‘, the great Ganesha festival, celebrated by Hindus around the world as the birthday of Lord Ganesha.

 Ganesh Chaturthi is less than a week away and preparations are in full force all over Maharashtra, West Bengal, and South India. The festival creates an atmosphere of fun and colors all around. Ganesh Chaturthi is celebrated to remember the birth of Lord Ganesha. Lord Ganesha who is considered to be superior to all Gods. It is also popularly worshipped as the God of wisdom, successfulness and good fortune, and usually prayed at the opening of any new business or at the start of travel.

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Ganesh Chaturthi is best celebrated when you have lots of people around and not only your close circle of friends and family. The best possible way to ensure that would be by celebrating it in your housing society.

  1.  Collecting money: To begin with, start collecting some amount from each and every family and buy a beautiful Ganesh idol. Be sure that the idol that you are going to install is eco-friendly so as to keep pollution clear during idol immersion.
  2.  On the day of the puja install the idol during the Shubh, Labh or Amrit Choghadiya. If you intend to bring Ganpati Ji one day before that is on the 1st of September 2019. Ganesh Chaturthi date start- 04:56, Chaturthi date ends- 01:53 (3rd September 2019).
  3.   Daily prayers and Pooja of Lord Ganesha are important parts of this festival. Ganesh Chaturthi is celebrated over a period of 10 days and hence after the Ganesh idol is installed (or what we know as ‘Sthapana’ in your housing society) make sure that there is a daily prayer on a specific time every day till the last day.
  4.  Rangoli is an important part of this festival and this is done in the doorways. So this year instead of just decorating your own doorway do make a Rangoli near the doorway of your housing society.
  5.  Feasts can be arranged for all the 10 days and groups of people from within the housing society can join hands to dish out mouth-watering delicacies for each of the 10days.
  6.  Lastly, on the day of the immersion, there can be some cultural activities. People also use Gulal (Colour) to add some extra fun to this day. In case Gulal is being used then make sure to use herbal products which won’t be bad for the skin. Idol immersion causes pollution hence do try to immerse the idol only in a large drum of water instead of lakes and rivers.

 Subh Muhurta for Ganesh Puja

It should be started from 2 September 11:05 to 13:36 noon. The idol must be set just opposite the entrance. Also, make decent lighting arrangements. Once lighting has done arrange a ‘Pujari’ to perform the puja on time before moving on with the other celebrations revolving the festival.

If you intend to bring Ganpati Ji one day before that is on the 1st of September 2019. Ganesh Chaturthi date start- 04:56, Chaturthi date ends- 01:53 (3rd September 2019).

How to celebrate the Ganapati Festival at your Home?

Those who are celebrating Ganesh Chaturthi at apartment, it is very much necessary to find a suitable space to establish idol of lord Ganesha and for that northeast corner of the home is most appropriate as it brings happiness so keep it clean and peaceful. Clean the home and to purify it sprinkle water in all corners and rooms of the home a day before the festival begins especially to the area where you going to place the idol.

 List out materials and things needed for the same. Select the theme that can be held in your home. If you have some themes in your mind like Lotus Theme, Fruits theme, Curtain theme. Do a sketch and see how the theme can be made like it is.

 Organize Localized Immersion Spots:

As an alternative of having groups of people from the housing society immersing idols all over the city, the housing society management should organize a local area where the residents can gather in mass, celebrate and complete the festivities. The management can arrange a small water tank built within the compound to be used for this purpose.

 Prepare Homemade Sweets:

Sweets are the main part of this festival. You can take some initiative and encourage all families to make sweets at home. You can do this during the society meetings. This will not only benefit them save on money and resources but also ensures less wastage. Such sweets are healthier and also bring the housing society residents closer during the festival. You can also distribute the homemade sweets to your dear and near one.

 Top 5 Tips for decorating home, mandap and it’s surrounding areas:

  1. Lights can add a magical effect to your Ganpati decoration. Use LED lights, rice lights or string lights that are easily available in the market or electronic shops before the arrival of the festival.
  2.  You can also light up the room or the mandap where Lord Ganesha will be kept by using Diya, Candles, and lights.
  3.  Decorate the walls of pooja place or mandap particularly behind the idol with garlands, crowns, colorful ornamentation, and balloons. You can also use paper made garlands or hang bright color curtains, dupattas or sarees to liven up the place.
  4.  No Poojas are performed without Flowers and Fruits. However, you can also decorate the mandap with the placement, colors, and size of flowers or fruit. These items play an important role in attempting beauty to your decoration.
  5.  Most Indian festival decoration ideas cover the making of rangoli at the doorway of the home or pooja room or in front of the holy place of Lord Vinayaka where it is established! You can design a rangoli, by using flowers or colors.

 Enjoy safe Ganesh Chaturthi without harming the environment?

Traditionally, clay was used to make Ganesh idols across India. However, throughout the years, plaster of Paris (POP), which is having little weight and cheaper in cost, has become the preferred material to shape these idols. POP holds chemicals such as gypsum, sulfur, phosphorus, and magnesium. The immersion of idols made from non-biodegradable or toxic materials has the following effect:

 With the immersion of these idols in the sea, rivers, ponds, lakes, and streams, it releases harmful components The chemicals in these idols dissolve easily in the water and its toxic waste kills plants and animal’s life. POP (Plaster of Paris) dissolves slowly but gradually releasing its toxic components. As a result, the water encounters a rise in acidity as well as to detect heavy metal.

 Go Eco-friendly

This Ganesha Chaturthi season lets go green. Opt for Eco-friendly Ganesha Idols. Many options are available in the market. One of the best ones is to use mud-based Ganesha and decorate him as you want. At the end of the festival, it is a very refreshing and proud feeling with no-fault of polluting our water bodies. Use that mud later for your Home Garden for planting trees and plants.

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Digital Marketing for Real Estate

Aug 29,2019 / By / No Comment
DM_02

Digital Marketing for Real Estate

Real Estate market is heavily dependent on intermediaries for demand fulfillment e.g. Brokers/Channel Partners/Direct Sales/Classified Sites etc. these intermediaries seem to have well-defined roles, where classifieds used to help through mid-funnel, Brokers gets benefited from the local networks, Channel partners used to bear the risk while lowering the cost, and direct sales used to help with the walk-ins and brand push.

The ecosystem has become ever complex

With digital marketing becoming more and more accessible, it is breaking the barrier to reach customers now anyone with an Ad account sitting in a corner room can reach to the customers wherever and whenever. With barriers collapsing every other intermediary is encroaching upon each other’s territory. Now anyone and everyone seem to be performing each other role.

Problem of Measurement

For long marketers used to believe “Half of the money spent on marketing goes waste but we don’t know which half”. Digital marketing has given the power of measuring Money to the penny level. And suddenly Marketer Realizes it’s not 50% money that’s going waste but it is 95%. Since 95% of the users coming to my website don’t take the desired action on my website.

With the realization, kicks in marketers become super conservative and become overly obsessed with the conversion. And they forgot the most important thing “Marketing”

There are few problems with this approach one availability of numbers (data) doesn’t mean the practicality of the data, so we need to see them in context. Second, all these numbers default to the last touch-based attribution leaving all upper funnel and non-touch based channels without any credit.

“Rahul was researching for property to buy on the classified portal while he was going through various projects details he comes across a banner ad for a new project coming up in vicinity to the area he was considering. He went through the project details and compared with other projects he was considering. Later that week while he was sitting with his friends he discussed the properties he has shortlisted, after taking all feedback next he went on Google search and search for the project, found one project website and dropped a lead for enquiry.
Continued focus on the last touch-based attribution would result in activities (intermediaries) becoming more focused on driving last-mile conversion making funnel leaner (or we say quantity problem)

Customer Journey?

Let’s take a look at Typical Customer Journey through the funnel.

DMRE

Acquisition

Awareness: This is an introduction stage where brand introduces itself to the prospect. At this stage user don’t know about the value of your project, focus here should be on showing the value of your project or service. Idea is to build trust and relationship.

Consideration

Interest: Once the introduction is done has been established prospect become interested in the product, they want to know more about the brand, their achievements, past performance, etc. The brand should ensure they have enough authoritative content sponsored by industry peers or experts to build trust further and nurture relationships. Online portals/experts reviewing product can be considered for a specific solution.

Desire: At this stage, prospects is actively a brand’s product or services. At the same time they comparing other products and services preferably on Aggregator/Websites/Forums collecting more information to work out their decision. This is an opportunity for marketers to make a strong case for why their product is the best choice for a buyer. Up until this stage they had very low intent with respect to dropping a lead or getting involved with the brand on a 1-1 basis. But each of the earlier steps helped in shaping his/her decision.

Conversion


Action: After going through earlier 3 stages now prospect is ready to make his decision. He/She is actively looking to make connections with the brand by searching, dropping leads, making site-visits before finally converting. Typically, marketing and sales should work together closely to nurture the decision-making process and convince the buyer that their brand’s product is the best choice.

Marketing Cliché

While I took you through the schooling of marketing Funnel Cliché, Important aspect I wanted to highlight was that by focusing on the last touch-based attribution we end up losing the sight of our customer journey were limited by technology we chose to ignore the impact of the process.

By having a hard focus on singular KPI for all marketing channels by ignoring their roles in the conversion funnel we are leaving a lot on the table. Prospect Funnel is becoming thinner, and we are seeing inflationary impact where too much of resources going for too few prospects. When we skip important steps we also see a drop in lead quality as well.

“Ramesh filled a lead for Project Rainbow, while he went home his wife told him that one of her friend’s relative had also purchased the flat from the same builder but they aren’t at all happy with the product, Ramesh went online to do more research about the same but he couldn’t find any authoritative content about their past or new projects no agency review/rating, etc., all he finds customer complaints. So when Builder calls Ramesh to follow-up on site-visit he politely declines”

There could be 1000s of such scenarios where builders are putting more and more efforts to drive leads but they fail to convert since important steps are skipped for lead nurturing

So what should a marketer do?

One Advice take ownership for a 360Degree Marketing bring back focus on the customer.
Marketers should plan for the customer rather than a channel. They should start with who they (customers), what they do, what places they visit. Being Present in the moment matters and that’s where the focus should be.

I will leave you with this to ponder upon your next 360Degree Marketing Plan.

Insights by: Amit Kumar
Senior Manager – Digital Marketing

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blog Infrastructural development Real Estate Real Estate News smart city mission Smart Residential Living

AMRUT Mission: Only 15% Funds Utilised In Last 4 Years

Aug 28,2019 / By / No Comment
Amrut-Mission

AMRUT Mission: Only 15% Funds Utilised In Last 4 Years

  • Before moving ahead on the project issues, I would like to figure out some information on AMRUT. The AMRUT was launched by Prime Minister Narendra Modi on June 2015 in 500 cities across the country, covering about 60% of the total urban population.
  • Looking forward to this, the BJP-led NDA government under Prime Minister Narendra Modi has launched 3-major urban flagship schemes in 2015. These are  Smart Cities Mission, Atal Mission for Rejuvenation and Urban Transformation (AMRUT), and the Pradhan Mantri Awas Yojana-Urban (PMAY-U) to enhance the infrastructure of Indian cities. The project was accepted and honoured by the industry experts, and if accomplished with a will, the mission could change the appearance of cities and towns where even basic facilities are lacking.
  • With the Budget 2019 that brought bundles of packages for these schemes. But the government still lagging behind its targets, development in the sector remains shadowy.
  • However, even after 4-years of its implementation, out of the total budget, only 15% fund has been used according to the data provided by the Ministry of Housing and Urban Affairs. Around 1,885 projects worth Rs 5,075 crore (15% usage of total mission target) have been completed. More than half of the projects are under implementation (cost Rs 62,201 crore).

What Government Data says:

  • As per the Ministry of Housing and Urban Affairs, around Rs, 1,768 crores was allocated for the green spaces and parks sector, and a total of 2,355 park projects costing Rs 1,522 crore was engaged under the AMRUT mission.
  • Along with the completed projects, 990 projects cost Rs 812 crore are under headway.

How Indian Cities Contribute To country’s GDP?

  • Indian cities are more urban than admitted and share between 59% and 70% of India’s Gross Domestic Product (GDP). The three-month-old NDA government in their budget for FY 2019-20 has estimated about 48,000 crore for the ministry of housing and urban affairs which is an 11.8% increase since last year’s budget.

Why Is This Project Legging Behind?

  • AMRUT Cities are experiencing overlook due to unfamed development. Air quality and congestion are worsening, house prices continue to rise, and amenities and services like clean water, public spaces, public transport, and solid waste management are badly unsatisfactory. The local bodies committed to controlling cities do not have sufficient funds, skill, or staffs to plan for and face these difficulties.

How The Funding Is Distributed Among The States?

  • Being a central approved scheme, the funding support is given to the amount of 50% of the project cost in case of cities with a population of less than 10 lakh each and up to 1/3rd in the case of cities with a population of above 10 lakh each. The total cost being Rs 77,640 crore (including central assistance of Rs 35,990), the funds are being issued in parts to the states keeping in mind the developmental work being done. Until now, 14 states which include  Chattisgarh, Tamil Nadu, Karnataka, Andhra Pradesh, Bihar, Jharkhand, Gujarat etc., have received 20% of the budgeted amount under the scheme AMRUT.

After four years of its implementation here is our main findings:

  • While the union budget expenditure on urban development in 2018-19 was the highest ever, as a share of the grand total this had actually declined by 0.2 percentage points to 1.7% of the budget.
  • Barely 7-20% of the central assistance earmarked for the three flagship schemes have been used since their launch, indicating that states remain chronically underfunded.
  • In the three schemes, work has been sanctioned for not more than a 3rd of the set targets which will meet their deadlines in 2019-20 and 2021-22. The number of works actually completed is even lower.
  • Over 1,100 parks developed across the country under Amrut Mission as per the Housing Ministry.
  • According to the housing ministry, more than 4,288 acres of land is being developed as green spaces and parks under the AMRUT mission. Until now, over 1,159 parks have been developed under the mission across the country. These parks have children friendly provisions, disabled-friendly features, open gyms, etc.

Latest reforms on AMRUT:

  • Out of 97,93,386 lakh target, 62,78,571 lakh street lights have already been replaced with LED lights.
  • Energy audit of water pumps has been completed in 358 cities; MoUs have been signed for another 446 cities.
  • The online building permission system (OBPS) has become functional in Delhi and Mumbai. It has also been implemented in 439 AMRUT cities.

Mission Under Progress:

  • Sewerage projects work is in progress.
  • AMRUT Water Pipeline work is in progress.
  • Until now, Rs 5,077 crore has been spent on 1,891 projects.
  • Rs.62,200 crore awarded for 3,133 projects.
  • NITs issued Rs.7,646 crore for 289 projects.
  • DPR approved Rs.6,025 crore for 265 projects.
  • Total State Annual Action Plan was for Rs.77,640 crore.

Focus Areas Of The Scheme With The Budget Output:

  • As AMRUT Mission targets on the basic infrastructure, the following were the target areas of the scheme with the budget output:
  • The centre has spent Rs 9,011 crore on water supply.
  • Rs 1,436 crore spent on Pedestrian, non-motorised and public transport facilities, parking spaces etc.
  • Rs 2,969 crore spent on stormwater drains to reduce flooding.
  • Rs 1,768 crore spent on improving the amenity value of cities by creating and promoting green spaces, parks and recreation centres, especially for children.
  • Rs 32,456 crore spent on sewerage facilities and septage management.
  • For all that AMRUT mission fixed timelines for each of the target areas, some of the states are advancing of the timelines and have completed most of the works like strengthening e-governance policies, digitisation of Urban Local Bodies, the professionalization of municipal bodies, revision by building by-laws, municipal tax and fees and Swachh Bharat Mission which is popular among all.

Suggestion:

  • Indian cities need urgent reform in order to unlock their economic potential and transform the quality of life. So, the NDA government requires to connect on observing the amount of urban growth, enhance land usage, legitimize urban local bodies and spend in public transport networks.

Image Sources: RajRAS

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Your Door is About to Get Clever Through Smart Lock

Aug 9,2019 / By / No Comment
Artboard

Your Door is About to Get Clever Through Smart Lock

Recent progress in smart security and safety devices give consumers new and extended solutions to assist them to deal with the worry of securing their homes. There are few companies who have invested in smart lock technologies by creating smart, connected products and services that guarantee to make the home safer than ever.

Definition of Smart Lock:

A smart lock is a Wi-Fi or Bluetooth-enabled smart home device that allows users to lock and unlock a door by sending secure signals from a mobile application on their smartphone, computer, or tablet.

A Smart-Lock is an electromechanical lock which is designed to perform locking and unlocking services on a door when it gets such instructions from an authorised device using a wireless protocol, Bluetooth, and a cryptographic key to perform the authorization process. It also manages access and sends signals for the different roles it controls and some other important functions connected with the status of the device.

Components of Smart Lock:

Smart locks, like the traditional locks, require two main components to work i.e. the lock and the key. The key is not a physical key in the case of smart locks, but a smartphone which wirelessly operates the authentication process required to automatically unlock the door.

How to use Smart Lock?

Smart locks enable users to allow access to a 3rd party by means of a virtual key. This key can be sent to the receiver’s smartphone over standard messaging orders such as email or SMS. Once this key is received by the receiver will be able to unlock the smart lock during the time earlier defined by the sender.

Smart locks are authorized to give or deny entry remotely via a mobile app. Certain smart locks hold a built-in Wi-Fi connection that permits for monitoring features such as access notifications or cameras to show the person requesting access. Some smart locks highlight a camera, which stores a picture of those entering the door and makes for an effortless referenced photo log.

Types of Smart Locks:

Smart Locks comes in different shapes & modes, depending on the nature of the Door and the traditional lock fitted in.  For example, the traditional latch doors can be fitted with a simple Smart Latch Lock, Glass Doors can be fitted with Smart Magnetic Locks.

Since different doors & physical devices have different form factors, the smart locks also need to have different form factors based on the locks/devices. Though the smart locks required are different as per the device/lock, what is required from the usability perspective that all Smart Locks Open seamlessly from One App?

This is what has been made possible by Open Appliances.  Open Appliances in not only building Smart Locks of different Form Factors but are also providing the software layer which helps operate these locks seamlessly. Openapp is building the future of security and this is a sneak-peek into what the next future looks. There are 3-fundamental technologies combined in different versions: 1) Fingerprint 2) Bluetooth (Low range 1-5mts) 3) GSM (real-time updates).

Artboard Copy Artboard

For more information about the Smart Lock, watch the below-mentioned videos

Smart Magnetic Lock

Benefits of Smart Lock:

The 7 benefits of a smart lock are multifold in a residential setup. Let’s list some of them here:

  1. Remote password setting to unlock.
  2. 3/5-way access provision (fingerprint, phone, digital keypad, RFID and emergency physical key)
  3. Enable Guest/ Tenant codes
  4. One time access provisions for delivery/ maid/ security guard, etc..
  5. Schedule the allowed times to use guest and one-time password
  6. Time-based access for shared amenities.
  7. Reporting and monitoring of use for all of the above scenarios.

How are CommonFloor Groups Integrating with the Smart Lock technology?

CommonFloor Groups is committed to Apartment/ Community security and it already has “SmartGuard” functionality in its App which helps communities track the check-in / check-out of visitors.

We plan to extend the features, by providing security solution at Club House, Gyms, Store Rooms and other restricted areas in the community.  Once these places are secured with the Smart Lock, users will have to use CommonFloor Groups App to open/close the locks.

Club House / Gym / Facilities

  • All residents will be able to use Open these facilities with the help of CF Groups App.
  • Restrictions can be placed on no-body being able to open these facilities beyond 12 AM in midnight etc.
  • Every time the facilities are opened/closed, it is logged into our system and Admin/Property Manager can track what time any resident entered the facility.

Store Rooms / Main Gate

  • These locks can be placed in Store Rooms,  Main gate, etc.. and the restricted number of people can only be given access to open the locks.
  • Every time the lock is opened / closed log is maintained in our system as to what time it was opened by which person.

Home Security

Residents can buy the Smart lock for their houses and set permissions for the locks such that only the members they approve can open the locks.

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CommonFloor Brand Activation At Bengaluru’s Top IT Parks

Aug 8,2019 / By / No Comment
CFG_InSize

CommonFloor Brand Activation At Bengaluru’s Top IT Parks

Once again CommonFloor comes up with new ideas and thoughts. They have organized several events in various Residential Societies of north and south Bangalore to motivate & appreciate the people of the societies. Last quarter, they conducted an event in Bengaluru’s top IT Parks such as Manyata Embassy Business Park, Bagmane Tech Park, Cyber-Tech Park, RJA Tech Park, etc.

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The events conducted by CommonFloor as “CommonFloor Brand Activation At Bengaluru’s Top IT Parks” is one such event that witnessed an amazing response amongst various IT Parks of Bengaluru. CommonFloor brand activation event designed to cater to the property and automobile by brand building and focusing on generating footfalls and enquiry for your products.

WhatsApp Image 2019-06-21 at 12.59.54 PM

The main motto of conducting this event to showcase the product to reach “N” numbers of the potential targeted audience of IT employees and to tell about the product and services which helps in growing business and generating a fair number of leads which helps in conversion for a brand to grow their business.

WhatsApp Image 2019-05-15 at 2.24.37 PM

CommonFloor helps in reaching all the Tech Parks in Bengaluru as well as other cities of India which caters to the needs of the brand according to their visibility of marketing. Hence, in this way, CommonFloor helps in reaching multi-national companies, and R&D Companies helping brands to display product & services.

WhatsApp Image 2019-05-15 at 2.24.33 PM

The blend of Tech Park & Society Activation provides executors with an excellent opportunity to generate new business & build the pipeline by generating a genuine enquiry on spot.

 WhatsApp Image 2019-05-15 at 2.24.32 PM

Once again CommonFloor thanks an appreciates the enthusiasm shown by the IT employees for making the event grand successful and encourages us to organise many more events like this in the days to come.

 

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