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Impact of the Statue of Unity on Real Estate in Gujarat

Sep 3,2019 / By / No Comment
Statue of Unity in Gujarat

About Statue of Unity:

Sardar Vallabhbhai Patel’s statue is also known as the Statue of Unity. It is situated in the Indian state of Gujarat. Sardar Vallabhai Patel (1875–1950), who was the first Home Minister of India. After completion of the construction work, his statue is the world’s tallest statue standing at a height of 182 meters.

The project was first announced in 2010 and the construction of the statue began in October 2013 by Larsen & Toubro, who received the contract for Rs 2,989 crore from the Govt of Gujarat. The sculptor was designed by Indian sculptor Ram V. Sutar.

The statue is located at the shore of the Narmada River facing the Sardar Sarovar Dam. The statue was inaugurated by Prime Minister Narendra Modi on October 31, 2018, on the 143rd birth anniversary of Sardar Vallabhbhai Patel.

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To support the construction of the statue, the Statue of Unity movement was started to support the construction of the statue. This movement helped a lot to collect the iron needed for the statue. By asking farmers to donate their scrap farming instruments. It is heard that by 2016, a total of 135 metric tonnes of scrap iron had been gathered. Out of 135 metric tonnes, about 109 metric tonnes of it were utilized to make the foundation of the statue after processing.

On 15th December 2013, a marathon entitled “Run For Unity” was held in Surat and Vadodara to support the project.

The world’s tallest “Statue of Unity” is a pride of India and a decent honor to the fearless who undivided and integrated India, our precious Sardar Vallabhbhai Patel. He was highly respected for his leadership in uniting the 552 states of India to form the single Union of Indian.

Real Estate market of Gujarat:

Gujarat is known for its rich culture and has a population mix of professional and business class. It is well-known for the industrialized state. It is home to many prominent cities including Ahmedabad, Jamnagar, Mandvi, Gandhinagar, Surat, etc. The city of Gujarat has made rapid progress in real estate developments.

The transformation of Gujarat has been slow and steady but today anyone who is visiting the state can see skyscrapers buildings and malls in place of old aged residential and commercial buildings.

Day by day growing employee demand is pushing up the rental markets in Gujarat as well as real estate capital values in the city. Rentals at famous locations such as Ahmedabad or Jamnagar can range from Rs.8,000 to Rs.15, 000 per month for 2/3 bed-room units, while purchase prices for the same can range in between Rs.17 to 30 lakhs onward.

At the same time, real estate developers betting big on affordable homes in Gujarat. As per  Gujarat Real Estate Regulatory Authority (GujRERA), 1/3rd of all the realty projects registered with GujRERA fall under the affordable housing category. Among 2000 affordable housing projects, 880 are only residential and 820 are mixed-use with residential and commercial units.

The Statue of Unity and its Impact on Real Estate Market of Gujarat

Impact of the Statue of Unity on the Tourism Industry:

The government’s plan to set a large tourism center on the routes of the Kutch. The winter festival near the statue will boost tourism in the region. This tourism center will offer adventure activities and water sports to the tourists such as world-class light and sound show with musical fountains. In the first place, basic infrastructure such as a tent city near Sadhu Bet will come into view with 250 tents that will remain operative during the year.  The site will attract foreign tourists and holds the potential to be developed as an eco-tourism site. The Statue of Unity is fair to draw numbers of foreign tourists along with domestic visitors across India and is creating huge revenue for the country The Gujarat government has made every effort to develop the entire neighborhood as a world-class tourist center.

Infrastructure development:

The government’s decision to construct basic tourist infrastructure at different destinations in the State such as the Narmada district. It will surely boost their attractiveness index. It will not only spark commercial real estate growth in the region, but it will also offer an endless chance to add to social development and stability, all-around economic growth and heritage conservation.
The development of transport modes to reach the location will gradually propel both commercial and residential growth in the nearby areas.

As of now, there are several projects in the card to assure that this place turns out to be a popular tourist point. A world-class zoo will be developed across 1,300 acres over seven levels by the name Sardar Patel Zoological Park near the statue.  Moreover, there is a plan to start boating activities near the statue as a jetty is being constructed in the Narmada.

Employment Creation:

It’s not just about India’s pride in building the tallest statue but it’s about creating employment and revenue for the country. At the same time, it will create new business opportunities for the people living in nearby areas.

An increase in tourism and other related sectors will create huge employment opportunities for the locals and tribals living nearby the Narmada district. As of now, it has been decided by the state govt that the tent city will employ at least 15% locals. Going forward, training is also being provided to guides to face the increased tourist traffic that is hopefully to be generated after the inauguration of the statue of Unity. On the other hand, to flourish tourism center, the employment of qualified and skilled manpower is required which will be a serious task for the government.

Growth of allied sectors:

In the last few years, it has seen that the tourism and hospitality sector attracting investments worth Rs 11,000 crore. Increased tourism activities due to the newly-inaugurated Statue of Unity will create a way for establishing new industries in the associated sectors such as hospitality, transportation, and handicrafts. A 3-star Shrestha Bharat Bhavan hotel has already been built near the statue.

Conclusion:

As of now, there are several projects in the card to assure that this place turns out to be a popular tourist point. A world-class zoo will be developed across 1,300 acres over seven levels by the name Sardar Patel Zoological Park near the statue. Moreover, there is a plan to start boating activities near the statue as a jetty is being constructed in the Narmada. Local businesses have been seen in lots of progress. Earlier nearby restaurants used to remain profitable only during monsoon while dam overflowing. An increase in transport, restaurants, accommodation, and other service sectors will turnaround and will improve the economy of India.
Navagam, Gora Colony, Vasantpura, Thevadia, Nana Thavadia, and Mokhadi are nearby localities to the Statue of Unity.  The Gujarat government has made every effort to develop the entire neighborhood as a world-class tourist center. Once these projects will be in place, will change the outlook of Gujarat real estate market.

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Key information: The Statue of Unity

Sep 2,2019 / By / No Comment
Statue of Unity

About Statue of Unity Facts:

  • Sardar Vallabhbhai Patel’s statue or known as the Statue of Unity is situated in the Indian state of Gujarat. Sardar Vallabhai Patel (1875–1950), who was the first Home Minister of India. After completion of the construction work, his statue is the world’s tallest statue standing at a height of 182 meters.
  •  The project was first announced in 2010 and the construction of the statue began in October 2013 by Larsen & Toubro, who received the contract for Rs 2,989 crore from the Govt of Gujarat. The sculptor was designed by Indian sculptor Ram V. Sutar.
  •  To support the construction of the statue, the Statue of Unity movement was started to support the construction of the statue. This movement helped a lot to collect the iron needed for the statue. By asking farmers to donate their scrap farming instruments. It is heard that by 2016, a total of 135 metric tonnes of scrap iron had been gathered. Out of 135 metric tonnes, about 109 metric tonnes of it were utilized to make the foundation of the statue after processing.
  • The statue is located at the shore of the Narmada River facing the Sardar Sarovar Dam. The statue was inaugurated by Prime Minister Narendra Modi on October 31, 2018, on the 143rd birth anniversary of Sardar Vallabhbhai Patel.
  • On 15th December 2013, a marathon entitled “Run For Unity” was held in Surat and in Vadodara to support the project.
  • The world’s tallest “Statue of Unity” is a pride of India and a decent honor to the fearless who undivided and integrated India, our precious Sardar Vallabhbhai Patel. He was highly respected for his leadership in uniting the 552 states of India to form the single Union of India.

Statue of Unity

About Design:

  • After studying several statues of Sardar Vallabhbhai Patel across the country, a team of historians, artists, and academics choose to proceed with a design submitted by the Indian sculptor, Ram V. Sutar. The expression, posture and pose justify the dignity, confidence, iron will, and kindness that his personality expel. Three models of the design measuring 3 feet, 18 feet, and 30 feet were created at the beginning. Once the design of the largest model was approved, a detailed 3D-scan was designed which model the basis for the bronze cladding cast in a workshop in China.

About Construction:

  •  India’s leading infrastructure company L&T won the contract on 27 October 2014 for its lowest bid of Rs 2,989 crore equivalent to Rs 36 billion in 2018 for the design, construction, and maintenance. They initiated the construction on 31 October 2014. In phase-1 of the project, Rs 1,347 crore was spent for the main statue, Rs 235 crore spent for the exhibition hall and convention center, Rs 83 crore spent for the bridge connecting the memorial to the mainland and Rs 657 crore spent for the maintenance of the structure for 15 years after its completion.
  •  As per the L&T official, they have employed over 3000 workers and 250 engineers for the construction of the statue. The foundation of the statue utilized 210,000 cubic meters of cement concrete, 6500 tonnes of structural steel, and 18500 tonnes of thickened steel. The outer part together with 1700 tonnes of bronze plates and 1850 tonnes of bronze surrounding which in turn include 565 macro and 6000 micro panels.
  •  The total height of the structure is 240 m (790 ft), with a base of 58 m (190 ft) and the statue of 182 m (597 ft). The height of 182 was specially chosen to match the number of seats in the Gujarat Legislative Assembly.
  •  The statue is built in a way that can stand up against winds of up to 180 km/hour and earthquakes measuring 6.5 on the Richter scale which is at a depth of 10 km and within a radius of 12 km of the statue.
  •  It took 57 months to complete, 15 months for planning, 40 months for construction and two months for handing over by the consortium.
  •  To make sure seamless execution of the whole project, an independent society named Sardar Vallabhbhai Patel Rashtriya Ekta Trust (SVPRET) has been established under the Chairmanship of Chief Minister, Government of Gujarat.

About Funding:

  • The total cost of the project was estimated to be about Rs 2,063 crore equivalent to Rs 25 billion in 2018 by the government. The tender bids for phase-1 were invited in October 2013 and were closed in November 2013.
  •  This statue was built by the Public-Private Partnership (PPP) model. Most of the money allocated by Gujarat Govt i.e. Rs 500 crore for the project in the budget from 2012-2015. Rs 239 crore was also allocated in the 2014-15 Union Budget for the construction of the statue.
  •  Funds were also shared by the Public Sector Undertakings under the Corporate Social Responsibility scheme.

Issues faced during the construction:

  • Local tribals belonging to the Tadvi caste against land acquisition for the construction of tourism infrastructure nearby the statue. Although, they have been offered cash, land compensation, and provided jobs.
  •  People of nearby villages such as Kevadia, Kothi, Waghodia, Limbdi, Navagam, and Gora against the construction of the statue and claimed the refund of the land rights over 375 hectares (927 acres) of land obtained earlier for the construction of the dam as well as the constitution of new Garudeshwar subdistrict.
  •  They also disagree with the development of the Kevadia Area Development Authority (KADA) and the construction of the Garudeshwar weir-cum-causeway project. At last, the government of Gujarat has to accept their demands.

About Tourism:

  •  The Gujarat government has made every effort to develop the entire neighborhood as a world-class tourist center. As it is double in height of world-famous New York’s Statue of Liberty. The Statue of Unity is fair to draw numbers of foreign tourists along with domestic visitors across India. The statue’s location is its important features. The beautiful scenic surroundings of the Satpura and Vindhyachal hills along with the heroic river Narmada give the perfect view to the statue, which is built on an Island.
  •  The viewers’ gallery inside the statue is a prime attraction at the site located at the height of 135 with a capacity to accommodate 200 persons at a time. There are also high-speed lifts installed and are capable of taking 5,000 people per day to the viewing gallery, which offers a breathtaking sight of the surrounding areas.
  •  There are numerous other tourist attractions around apart from the Statue of Unity including the valley of flowers, natural beauty of the Satpura and Vindhyachal hill ranges.
  •  The Gujarat government newly opened a luxurious nature sanctuary, Tent City Narmada, just 10 minutes away from the monument.
  •  On 1st November 2018, over 1,28,000 tourists visited the Statue of Unity in 11 days after it was opened to the public. At the same time, over 1.9 million visitors in 9 months were visited. It is expected that this tallest statue will generate around 15,000 direct jobs in tourism.

Proposed and Planned Infra:

  • As of now, there are several projects in the card to assure that this place turns out to be a popular tourist point.
  •  A world-class zoo will be developed across 1,300 acres over seven levels by the name Sardar Patel Zoological Park near the statue.
  •  Moreover, there is a plan to start boating activities near the statue as a jetty is being constructed in the Narmada.

Recent News on Statue of Unity:

  • The day before yesterday, PM Modi urges people to visit Sardar Sarovar Dam and its nearby the Statue Of Unity in his home state Gujarat that has touched historic 134-meter water levels.
  •  After setting a number of records, the Statue of Unity in Gujarat has found a place in the Time’s list of 100 greatest places in the world.
  •  It is a matter of pride that the Statue of Unity is emerging as a popular tourist destination and at the same time, a record 34,000 people visited the site in a single day.
  • On 18th August 2019, Gujarat Chief Minister Vijay Rupani inaugurated a river rafting sports facility at Khalvani near the Statue of Unity.
  • This statue is known as the Pride of the Nation, but the mass of people think that spending Rs. 2900 crores on it have been completely wastage of public money. Several questions have been asked In the recent govt exams.

What are the advantages and disadvantages of the Statue of Unity?

Advantages of Statue of Unity

  • It is the world’s tallest statue which has recently been awarded in Time’s list of 100 greatest places in the world, is located in India and considered to be ‘Pride of Nation’.
  • It will boost income from tourism and generate a large number of hotels, transports and other services.
  • Increase in the transport, restaurants, accommodation, service sectors.
  • It is estimated that this statue will remain as it is for 1000 years which implies that it will contribute to the national income of India through tourism for centuries.
  • Local people getting employment.
  • The local business has seen lots of progress.

Disadvantages of Statue of Unity

  • The government has spent a huge amount of money on this project over other priorities like women’s safety, education and agriculture schemes.
  • There are plenty of sectors in India, like health, safety, employment and education where the money could have been utilized.
  • Many political parties allege that this was a place of religious significance, so it should not be built on the land.

Was it worth spending a huge amount on the Statue of Unity?

  • If I start writing whether the Statue of Unity worth or not, it will go on and on but I hope this little and fair idea of why building this statue is a step in the right direction.
  •  It will lead to a lot of new employment opportunities every year and PM Modi has promised that thousands of young generation will get employment through this project.
  •  It’s not just about Inda’s pride of building the tallest statue but it’s about creating employment and revenue for the country. At the same time, it will create new business opportunities for the people living in nearby areas.
  •  Local businesses have been seen in lots of progress. Earlier nearer restaurants used to remain profitable only during monsoon while dam overflowing.
  •  Increase in the transport, restaurants, accommodation, and service sectors. This reversely will improve the economy of India.
  •  Living in a developing country we always aim to think of everything from the perspective of giving everything to poor people, but that does not help after 76 years of Independence.
  •  As per a report, 480 million people are still under poverty like in India. If the government just donated these Rs 2989 cr in their bank accounts, they would have got peanuts. That’s not a decent amount to give them. Also, when was the last time giving free money helped the poor get out of poverty? Employing more n more people will simply take out people from poverty.
  •  This is just one project. The government has lots of projects in place to help the poor offering education, medical facilities, toilets, and housing facilities.
  •  How is it fair to say that projects like these should not be undertaken and instead the money should again be used for education and other purposes? If we do that, we will never come out of that wrong period.
  • For the development of the nation, we need to change our mindset and start thinking of initiatives like these from a different angle not from the angle of politics.

Statue of Unity

 

FAQ on Statue of Unity:

The water capacity of Sardar Sarovar Dam

The dam, which has the capacity to store 4.75 million acre-feet of water, is 84.84% full at present.

 What is the entry fee of the Statue of Unity?

Each ticket is issued for two hours. A basic entry ticket to the Statue of Unity costs Rs 120 for adults and Rs 60 for kids. It will allow you to enter the valley of flower, audio-visual gallery, the Statue of Unity site, memorial, museum and the Sardar Sarovar Dam.

 Which day the Statue of Unity is closed?

It is open to the public on all days of the week from 9 am and closes at 5 pm.

 How long does it take to see the Statue of Unity?

Normally, you should budget 4 to 5 hours as the time taken to visit the statue of unity.

 What is the per day income of the Statue of Unity?

An income of Rs 6.38 crore has been made from ticket collection by Sardar Patel Ekta Trust in a month since opening for the public on November 1, 2018.

 What is the cost of the Sardar Vallabhbhai Patel statue?

The Statue of Unity project built at a cost of Rs 2,989 crore. The statue is located about 3.5 km downstream from the Sardar Sarovar Dam, on Sadhu Hill on the bed of the Narmada river.

 When was the world’s tallest statue the Statue of Unity inaugurated?

PM Narendra Modi has inaugurated the world’s tallest statue that of Sardar Vallabhai Patel on October 31, 2018.

 What is the best time to visit the Statue of Unity?

October to March is the best time to visit the Statue of Unity. The weather conditions are perfect to plan a visit.

 What is the ticket price to view the gallery of the Statue of Unity?

It is for Rs.120 for an adult person and Rs 350 to view the gallery.

 What is the cost of operation and maintenance for the Statue of Unity?

The cost of operation and maintenance cost stands around Rs 657 crore over 15 years/ Rs 43.8 crore annually/ or Rs 12 lakh per day.

 

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Smart Residential Living Tips

Celebrating Ganesh Chaturthi in your Housing Society

Aug 30,2019 / By / No Comment
Celebration of Lord Ganesha

 Ganesha Chaturthi is known as ‘Vinayak Chaturthi‘ or ‘Lord Vinayaka’ or ‘Vinayaka Chavithi‘, the great Ganesha festival, celebrated by Hindus around the world as the birthday of Lord Ganesha.

 Ganesh Chaturthi is less than a week away and preparations are in full force all over Maharashtra, West Bengal, and South India. The festival creates an atmosphere of fun and colors all around. Ganesh Chaturthi is celebrated to remember the birth of Lord Ganesha. Lord Ganesha who is considered to be superior to all Gods. It is also popularly worshipped as the God of wisdom, successfulness and good fortune, and usually prayed at the opening of any new business or at the start of travel.

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Ganesh Chaturthi is best celebrated when you have lots of people around and not only your close circle of friends and family. The best possible way to ensure that would be by celebrating it in your housing society.

  1.  Collecting money: To begin with, start collecting some amount from each and every family and buy a beautiful Ganesh idol. Be sure that the idol that you are going to install is eco-friendly so as to keep pollution clear during idol immersion.
  2.  On the day of the puja install the idol during the Shubh, Labh or Amrit Choghadiya. If you intend to bring Ganpati Ji one day before that is on the 1st of September 2019. Ganesh Chaturthi date start- 04:56, Chaturthi date ends- 01:53 (3rd September 2019).
  3.   Daily prayers and Pooja of Lord Ganesha are important parts of this festival. Ganesh Chaturthi is celebrated over a period of 10 days and hence after the Ganesh idol is installed (or what we know as ‘Sthapana’ in your housing society) make sure that there is a daily prayer on a specific time every day till the last day.
  4.  Rangoli is an important part of this festival and this is done in the doorways. So this year instead of just decorating your own doorway do make a Rangoli near the doorway of your housing society.
  5.  Feasts can be arranged for all the 10 days and groups of people from within the housing society can join hands to dish out mouth-watering delicacies for each of the 10days.
  6.  Lastly, on the day of the immersion, there can be some cultural activities. People also use Gulal (Colour) to add some extra fun to this day. In case Gulal is being used then make sure to use herbal products which won’t be bad for the skin. Idol immersion causes pollution hence do try to immerse the idol only in a large drum of water instead of lakes and rivers.

 Subh Muhurta for Ganesh Puja

It should be started from 2 September 11:05 to 13:36 noon. The idol must be set just opposite the entrance. Also, make decent lighting arrangements. Once lighting has done arrange a ‘Pujari’ to perform the puja on time before moving on with the other celebrations revolving the festival.

If you intend to bring Ganpati Ji one day before that is on the 1st of September 2019. Ganesh Chaturthi date start- 04:56, Chaturthi date ends- 01:53 (3rd September 2019).

How to celebrate the Ganapati Festival at your Home?

Those who are celebrating Ganesh Chaturthi at apartment, it is very much necessary to find a suitable space to establish idol of lord Ganesha and for that northeast corner of the home is most appropriate as it brings happiness so keep it clean and peaceful. Clean the home and to purify it sprinkle water in all corners and rooms of the home a day before the festival begins especially to the area where you going to place the idol.

 List out materials and things needed for the same. Select the theme that can be held in your home. If you have some themes in your mind like Lotus Theme, Fruits theme, Curtain theme. Do a sketch and see how the theme can be made like it is.

 Organize Localized Immersion Spots:

As an alternative of having groups of people from the housing society immersing idols all over the city, the housing society management should organize a local area where the residents can gather in mass, celebrate and complete the festivities. The management can arrange a small water tank built within the compound to be used for this purpose.

 Prepare Homemade Sweets:

Sweets are the main part of this festival. You can take some initiative and encourage all families to make sweets at home. You can do this during the society meetings. This will not only benefit them save on money and resources but also ensures less wastage. Such sweets are healthier and also bring the housing society residents closer during the festival. You can also distribute the homemade sweets to your dear and near one.

 Top 5 Tips for decorating home, mandap and it’s surrounding areas:

  1. Lights can add a magical effect to your Ganpati decoration. Use LED lights, rice lights or string lights that are easily available in the market or electronic shops before the arrival of the festival.
  2.  You can also light up the room or the mandap where Lord Ganesha will be kept by using Diya, Candles, and lights.
  3.  Decorate the walls of pooja place or mandap particularly behind the idol with garlands, crowns, colorful ornamentation, and balloons. You can also use paper made garlands or hang bright color curtains, dupattas or sarees to liven up the place.
  4.  No Poojas are performed without Flowers and Fruits. However, you can also decorate the mandap with the placement, colors, and size of flowers or fruit. These items play an important role in attempting beauty to your decoration.
  5.  Most Indian festival decoration ideas cover the making of rangoli at the doorway of the home or pooja room or in front of the holy place of Lord Vinayaka where it is established! You can design a rangoli, by using flowers or colors.

 Enjoy safe Ganesh Chaturthi without harming the environment?

Traditionally, clay was used to make Ganesh idols across India. However, throughout the years, plaster of Paris (POP), which is having little weight and cheaper in cost, has become the preferred material to shape these idols. POP holds chemicals such as gypsum, sulfur, phosphorus, and magnesium. The immersion of idols made from non-biodegradable or toxic materials has the following effect:

 With the immersion of these idols in the sea, rivers, ponds, lakes, and streams, it releases harmful components The chemicals in these idols dissolve easily in the water and its toxic waste kills plants and animal’s life. POP (Plaster of Paris) dissolves slowly but gradually releasing its toxic components. As a result, the water encounters a rise in acidity as well as to detect heavy metal.

 Go Eco-friendly

This Ganesha Chaturthi season lets go green. Opt for Eco-friendly Ganesha Idols. Many options are available in the market. One of the best ones is to use mud-based Ganesha and decorate him as you want. At the end of the festival, it is a very refreshing and proud feeling with no-fault of polluting our water bodies. Use that mud later for your Home Garden for planting trees and plants.

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Digital Marketing for Real Estate

Aug 29,2019 / By / No Comment
DM_02

Digital Marketing for Real Estate

Real Estate market is heavily dependent on intermediaries for demand fulfillment e.g. Brokers/Channel Partners/Direct Sales/Classified Sites etc. these intermediaries seem to have well-defined roles, where classifieds used to help through mid-funnel, Brokers gets benefited from the local networks, Channel partners used to bear the risk while lowering the cost, and direct sales used to help with the walk-ins and brand push.

The ecosystem has become ever complex

With digital marketing becoming more and more accessible, it is breaking the barrier to reach customers now anyone with an Ad account sitting in a corner room can reach to the customers wherever and whenever. With barriers collapsing every other intermediary is encroaching upon each other’s territory. Now anyone and everyone seem to be performing each other role.

Problem of Measurement

For long marketers used to believe “Half of the money spent on marketing goes waste but we don’t know which half”. Digital marketing has given the power of measuring Money to the penny level. And suddenly Marketer Realizes it’s not 50% money that’s going waste but it is 95%. Since 95% of the users coming to my website don’t take the desired action on my website.

With the realization, kicks in marketers become super conservative and become overly obsessed with the conversion. And they forgot the most important thing “Marketing”

There are few problems with this approach one availability of numbers (data) doesn’t mean the practicality of the data, so we need to see them in context. Second, all these numbers default to the last touch-based attribution leaving all upper funnel and non-touch based channels without any credit.

“Rahul was researching for property to buy on the classified portal while he was going through various projects details he comes across a banner ad for a new project coming up in vicinity to the area he was considering. He went through the project details and compared with other projects he was considering. Later that week while he was sitting with his friends he discussed the properties he has shortlisted, after taking all feedback next he went on Google search and search for the project, found one project website and dropped a lead for enquiry.
Continued focus on the last touch-based attribution would result in activities (intermediaries) becoming more focused on driving last-mile conversion making funnel leaner (or we say quantity problem)

Customer Journey?

Let’s take a look at Typical Customer Journey through the funnel.

DMRE

Acquisition

Awareness: This is an introduction stage where brand introduces itself to the prospect. At this stage user don’t know about the value of your project, focus here should be on showing the value of your project or service. Idea is to build trust and relationship.

Consideration

Interest: Once the introduction is done has been established prospect become interested in the product, they want to know more about the brand, their achievements, past performance, etc. The brand should ensure they have enough authoritative content sponsored by industry peers or experts to build trust further and nurture relationships. Online portals/experts reviewing product can be considered for a specific solution.

Desire: At this stage, prospects is actively a brand’s product or services. At the same time they comparing other products and services preferably on Aggregator/Websites/Forums collecting more information to work out their decision. This is an opportunity for marketers to make a strong case for why their product is the best choice for a buyer. Up until this stage they had very low intent with respect to dropping a lead or getting involved with the brand on a 1-1 basis. But each of the earlier steps helped in shaping his/her decision.

Conversion


Action: After going through earlier 3 stages now prospect is ready to make his decision. He/She is actively looking to make connections with the brand by searching, dropping leads, making site-visits before finally converting. Typically, marketing and sales should work together closely to nurture the decision-making process and convince the buyer that their brand’s product is the best choice.

Marketing Cliché

While I took you through the schooling of marketing Funnel Cliché, Important aspect I wanted to highlight was that by focusing on the last touch-based attribution we end up losing the sight of our customer journey were limited by technology we chose to ignore the impact of the process.

By having a hard focus on singular KPI for all marketing channels by ignoring their roles in the conversion funnel we are leaving a lot on the table. Prospect Funnel is becoming thinner, and we are seeing inflationary impact where too much of resources going for too few prospects. When we skip important steps we also see a drop in lead quality as well.

“Ramesh filled a lead for Project Rainbow, while he went home his wife told him that one of her friend’s relative had also purchased the flat from the same builder but they aren’t at all happy with the product, Ramesh went online to do more research about the same but he couldn’t find any authoritative content about their past or new projects no agency review/rating, etc., all he finds customer complaints. So when Builder calls Ramesh to follow-up on site-visit he politely declines”

There could be 1000s of such scenarios where builders are putting more and more efforts to drive leads but they fail to convert since important steps are skipped for lead nurturing

So what should a marketer do?

One Advice take ownership for a 360Degree Marketing bring back focus on the customer.
Marketers should plan for the customer rather than a channel. They should start with who they (customers), what they do, what places they visit. Being Present in the moment matters and that’s where the focus should be.

I will leave you with this to ponder upon your next 360Degree Marketing Plan.

Insights by: Amit Kumar
Senior Manager – Digital Marketing

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AMRUT Mission: Only 15% Funds Utilised In Last 4 Years

Aug 28,2019 / By / No Comment
Amrut-Mission

AMRUT Mission: Only 15% Funds Utilised In Last 4 Years

  • Before moving ahead on the project issues, I would like to figure out some information on AMRUT. The AMRUT was launched by Prime Minister Narendra Modi on June 2015 in 500 cities across the country, covering about 60% of the total urban population.
  • Looking forward to this, the BJP-led NDA government under Prime Minister Narendra Modi has launched 3-major urban flagship schemes in 2015. These are  Smart Cities Mission, Atal Mission for Rejuvenation and Urban Transformation (AMRUT), and the Pradhan Mantri Awas Yojana-Urban (PMAY-U) to enhance the infrastructure of Indian cities. The project was accepted and honoured by the industry experts, and if accomplished with a will, the mission could change the appearance of cities and towns where even basic facilities are lacking.
  • With the Budget 2019 that brought bundles of packages for these schemes. But the government still lagging behind its targets, development in the sector remains shadowy.
  • However, even after 4-years of its implementation, out of the total budget, only 15% fund has been used according to the data provided by the Ministry of Housing and Urban Affairs. Around 1,885 projects worth Rs 5,075 crore (15% usage of total mission target) have been completed. More than half of the projects are under implementation (cost Rs 62,201 crore).

What Government Data says:

  • As per the Ministry of Housing and Urban Affairs, around Rs, 1,768 crores was allocated for the green spaces and parks sector, and a total of 2,355 park projects costing Rs 1,522 crore was engaged under the AMRUT mission.
  • Along with the completed projects, 990 projects cost Rs 812 crore are under headway.

How Indian Cities Contribute To country’s GDP?

  • Indian cities are more urban than admitted and share between 59% and 70% of India’s Gross Domestic Product (GDP). The three-month-old NDA government in their budget for FY 2019-20 has estimated about 48,000 crore for the ministry of housing and urban affairs which is an 11.8% increase since last year’s budget.

Why Is This Project Legging Behind?

  • AMRUT Cities are experiencing overlook due to unfamed development. Air quality and congestion are worsening, house prices continue to rise, and amenities and services like clean water, public spaces, public transport, and solid waste management are badly unsatisfactory. The local bodies committed to controlling cities do not have sufficient funds, skill, or staffs to plan for and face these difficulties.

How The Funding Is Distributed Among The States?

  • Being a central approved scheme, the funding support is given to the amount of 50% of the project cost in case of cities with a population of less than 10 lakh each and up to 1/3rd in the case of cities with a population of above 10 lakh each. The total cost being Rs 77,640 crore (including central assistance of Rs 35,990), the funds are being issued in parts to the states keeping in mind the developmental work being done. Until now, 14 states which include  Chattisgarh, Tamil Nadu, Karnataka, Andhra Pradesh, Bihar, Jharkhand, Gujarat etc., have received 20% of the budgeted amount under the scheme AMRUT.

After four years of its implementation here is our main findings:

  • While the union budget expenditure on urban development in 2018-19 was the highest ever, as a share of the grand total this had actually declined by 0.2 percentage points to 1.7% of the budget.
  • Barely 7-20% of the central assistance earmarked for the three flagship schemes have been used since their launch, indicating that states remain chronically underfunded.
  • In the three schemes, work has been sanctioned for not more than a 3rd of the set targets which will meet their deadlines in 2019-20 and 2021-22. The number of works actually completed is even lower.
  • Over 1,100 parks developed across the country under Amrut Mission as per the Housing Ministry.
  • According to the housing ministry, more than 4,288 acres of land is being developed as green spaces and parks under the AMRUT mission. Until now, over 1,159 parks have been developed under the mission across the country. These parks have children friendly provisions, disabled-friendly features, open gyms, etc.

Latest reforms on AMRUT:

  • Out of 97,93,386 lakh target, 62,78,571 lakh street lights have already been replaced with LED lights.
  • Energy audit of water pumps has been completed in 358 cities; MoUs have been signed for another 446 cities.
  • The online building permission system (OBPS) has become functional in Delhi and Mumbai. It has also been implemented in 439 AMRUT cities.

Mission Under Progress:

  • Sewerage projects work is in progress.
  • AMRUT Water Pipeline work is in progress.
  • Until now, Rs 5,077 crore has been spent on 1,891 projects.
  • Rs.62,200 crore awarded for 3,133 projects.
  • NITs issued Rs.7,646 crore for 289 projects.
  • DPR approved Rs.6,025 crore for 265 projects.
  • Total State Annual Action Plan was for Rs.77,640 crore.

Focus Areas Of The Scheme With The Budget Output:

  • As AMRUT Mission targets on the basic infrastructure, the following were the target areas of the scheme with the budget output:
  • The centre has spent Rs 9,011 crore on water supply.
  • Rs 1,436 crore spent on Pedestrian, non-motorised and public transport facilities, parking spaces etc.
  • Rs 2,969 crore spent on stormwater drains to reduce flooding.
  • Rs 1,768 crore spent on improving the amenity value of cities by creating and promoting green spaces, parks and recreation centres, especially for children.
  • Rs 32,456 crore spent on sewerage facilities and septage management.
  • For all that AMRUT mission fixed timelines for each of the target areas, some of the states are advancing of the timelines and have completed most of the works like strengthening e-governance policies, digitisation of Urban Local Bodies, the professionalization of municipal bodies, revision by building by-laws, municipal tax and fees and Swachh Bharat Mission which is popular among all.

Suggestion:

  • Indian cities need urgent reform in order to unlock their economic potential and transform the quality of life. So, the NDA government requires to connect on observing the amount of urban growth, enhance land usage, legitimize urban local bodies and spend in public transport networks.

Image Sources: RajRAS

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