On the 24th of May, Vikas Malpani, our Co-founder, spoke at UnPluggd which is without a doubt the biggest start-up conference in India. This event brought together more than 600 entrepreneurs and investors of successful start-ups across the country to speak about their experiences, lessons and goals.
Besides our very own Co-Founder, Vikas Malpani, some other prominent speakers who spoke their hearts at this year’s UnPluggd event were Sachin Bansal (Flipkart), Mukesh Bansal (Myntra), Ankit Pruthi (Unicommerce), Kingsley Joseph (TripThirsty) and Vishal Anand (CPO @NewsHunt).
Here goes a synopsis of what the captain of our ship covered:
Vikas Malpani spoke about the ‘Art of Scaling’ which includes the scaling of technology, product, infrastructure, team and revenue. He spoke at length about Commonfloor’s phenomenal scaling journey that had begun in 2007 with seeking revenue from offline pamphlet advertisements to pioneering the concept of ‘Apartment Management Software’ in India to launching property map search feature to receiving funding of over $10M to setting up offices in 18 cities across India to ComScore ranking Commonfloor.com as the No. 1 website with maximum number of unique visitors for Nov, Dec ’13 & Jan 14.
He went on to discuss how important it is to have a strong feet-on-street sales team, mass-media as a marketing platform, running revenue experiments while remaining focused and always keeping yourself and your team motivated.
Looking back with pride at how Commonfloor.com has scaled up and grown by leaps and bounds over the past few years, he finally spoke about what the company has learnt over time- focusing on ‘real’ customer problems, building ‘quality’ right from the start, making product ‘solution-rich’ and not ‘feature-rich’, hearing the customer but deciding by number and the final & vital principle of ‘Build-Measure-Learn’.
Here is the presentation http://www.slideshare.net/CFGroups/unplugged-2014-scaling-up-common-floor
Leave a comment in the section provided below if you have any questions or wish to share your experience attending the event.