Sumadhura Group, one of South India’s leading realty majors, has roped in the stellar World Cup-winning Captain, Captain of Chennai Super Kings and the ‘Captain Cool’ – MS Dhoni as its first brand ambassador to represent the brand in all their national campaigns, in a multi-year engagement.
Delighted on bringing in MS Dhoni on-board as their brand ambassador, Madhusudhan G., Chairman and Managing Director, Sumadhura Group said, “We are honored to have Dhoni, an eminent cricketer of international stature, join the Sumadhura Group family. He combines his exceptional performance with his legacy and values – precisely what we, at Sumadhura Group also stand for. Dhoni’s intelligence, humbleness, ‘full of life’ attitude, passion, and reliability along with his focused leadership qualities with a trustworthy reputation are the perfect attributes that match Sumadhura’s brand image. Our association with him has come at a most opportune time.”
Sumadhura Group has made significant inroads across Bengaluru and Hyderabad over the last 20 years has completed 30 projects. Their current portfolio includes residential projects of 5 million sq. ft. under construction and 8.2 million sq. ft. under planning. The venture is also a member of CREDAI, Bengaluru, and Hyderabad. With its stronghold in these two cities, the developer seeks to strengthen its market presence across the country.
Speaking about the brand association, Dhoni said, “As a brand ambassador, I seek for brands that I relate to and can be impactful for, and this partnership makes me fulfill that very purpose. In this endeavor, I am proud to be associated with Sumadhura Group, who are known for their uncompromising values and trust earned over 20 years of excellence in business.”
Srinivas Moramchetty, Vice President, Sales, and Marketing, Sumadhura Group, who was instrumental in signing Dhoni, said, “Sumadhura’s journey has been similar to that of Dhoni’s, which shows a commendable capability of facing adversity and overcoming the odds. With him being the best example of a responsible and loving family man, and us uniting families through our projects, we couldn’t think of anyone apart from MS Dhoni. I am sure we will go a long way with his leadership, dedication, and perseverance to contribute towards the brand’s success.”
About Sumadhura Group
Sumadhura Group is the fastest growing real estate developer in South India. Their in-house capabilities and infrastructure give them the confidence to deliver projects on time with unbeatable quality. It has also been recognized as an iconic real estate brand garnering three prestigious awards in FY2017-18 which include Promising Builder of South India in 2017 by QuikrHomes, Global Real Estate Brand Awards 2017 and Best project of the year in Affordable Segment by CNBC Awaaz 2017 for Sumadhura Madhuram. The company has also been awarded the ‘Great Places to Work’ in April 2018. In all its residential apartments, the company lays a very strong emphasis on its safety standards, environmental management, rainwater harvesting and a proper waste management system.