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“Purva Cash” India’s First Virtual Real Estate Currency By Puravankara

virtual currency ‘Purva Cash’

Highlights of India’s first real estate virtual currency “Purva Cash”

  • Homebuyers can earn 50,000 Purva Cash on registration
  • The offer is introduced for the brand’s flagship home fest – Big 72 home fest
  • Ongoing commitment to customer-centric efforts

Ahead of the festive season, Bengaluru-based Puravankara Ltd., One of India’s largest and most populous residential developers, yesterday announced a unique initiative ‘Purva Cash’- first virtual real estate currency for homebuyers planning to book housing units with attractive price and payment plans. The new idea is proposed for Puravankara’s flagship expo – BIG 72 Home Fest (started in 2017 and is a once a year event) to provide added benefits to the home buyers. Purva Cash can be redeemed against any Puravankara and Provident projects located in Bengaluru, Chennai, Kochi, Pune, Hyderabad, Goa, and Mangalore from September 27th-29th, 2019 at Lalit Ashok, Bengaluru.

https://www.lilybridal.ca

The Homebuyers can be part of this initiative by registering on the company website, Facebook page or Instagram page of Puravanakra to earn 50,000 “Purva Cash”. Furthermore, a referral bonus of 10,000 Purva Cash will be given to homebuyers for every successful referral. Every individual can win back up to 5 lakhs* of “Purva Cash” depending on their choice of project. Purva Cash can be claimed against any Puravankara and Provident projects and 29th September 2019 is the last date to exchange the currency.

Speaking about the Purva Cash, Ashish R Puravankara, Managing Director- Puravankara Limited, said “Our approach and effort have always been on the line of customer-centricity. This new idea has been conceptualized to give extra benefits to the buyers separate from our usual offerings and interesting schemes. For the first time, virtual real estate cash has been introduced in the real estate market of India.”

“Buying a home is one of the biggest financial decisions in an individual’s life-time. Interested home buyers always look for projects which not only met their needs but also suit their wallet. This is where Purva Cash comes in by providing additional cash to the customers, just by enrolling for the scheme. The buyers can also add more cash to their wallet through referral. This initiative, by Puravankara, ensures loads of benefits to the customer along with the hassle-free home buying experience.” he added.

Upon registering on Puravankara’s company website, the buyer can yield the following benefits:

  • 50,000 of Purva Cash on successful registration
  • 10,000 Purva cash on each successful referral
  • You can also visit – Facebook and Instagram pages of Puravankara, click on the ads and register there to earn 50,000 additional Purva cash
  • The first transferable rewards system, where you can transfer your additional Purva Cash to your friends and relatives
  • Redemption of Purva Cash on purchase of a Puravankara or Provident home
  • Each buyer can redeem up to 5 lakhs* of Purva cash
  • Minimum 9% assured saving
  • Inspiring on spot booking offers
  • The last day to redeem Purva Cash is 29th September 2019

About Puravankara Limited:

Puravankara Limited is one of South India’s leading real estate organization, with pan India presence. In the last four decades (44 years) the company has set two different and successful brands. The flagship brand Puravankara provides to the luxury segment, while Provident Housing Ltd. is placed in the premium affordable segment. The company has 40 million sq.ft. of projects which are completed and delivered around 20 million sq.ft. of projects which are under construction. Down the line, the total land asset of the company is close to 70 million sq.ft.

Image Sources: Puravankara.com

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DDA sanctioned Transit-Oriented Development Policy Around Transit Corridor

Transit Oriented Development policy

The DDA on Monday sanctioned its transit-oriented development (TOD) policy and regulations which are focused on development taking place around or along with transit nodes or corridors.

The policy was sanctioned in the urban body’s authority meeting at Raj Niwas, Delhi chaired by Lt Governor Anil Baijal who is also chairman of the DDA.

After getting approval by DDA, the proposal will be sent to the Ministry of Housing and Urban Affairs (MoHUA) for its approval and notification.

Other key decisions are taken at a DDA meeting including some amendments to the Master Plan 2021, fixation of amalgamation charges for commercial properties, relaxation of rules to settle of pending inventory.

This policy presides over complete ease of access to that transportation facilities so that convincing people to walk, cycle and use public transportation over personal modes of transport.

TOD includes a variety of high-density, mixed-use, mixed-income buildings, within a short distance of a rapid public transport network, set in a public domain that prompts more people to use public transport.

As per the DDA sources, Transit-Oriented Development (TOD) policy would set up development favorable circumstances to the private sector to bring in investment into the city building, its growth, revenue, and also support cross-subsidize social amenities, affordable housing, and public transport, using an array of potential financial development models.

Other Approvals:

  • To assure ease of doing business, the Authority sanctioned amalgamation charges for commercial properties at 10% of the circle rates applicable at the time of submission of the request for amalgamation. It will apply to the total area of the plot.
  • The Authority also sanctioned the plan for modification in the Development Control Norms under which the following activities are allowed for religious plots at sub-city level-training center for Yoga, spiritual activities and meditation, Museum/Art Gallery/Exhibition Centre, Auditorium, accommodation for preachers/devotees/management staff.
  • It also sanctioned a revision in Master Plan 2021 under which bank lockers if part of the existing banks will be allowed in the respective basements of the same premises. Apart from that, restaurants on the ground floor only with valid appropriate licenses and with all statutory clearances, as existing on or before Monday i.e. 16th September 2019, will only be permitted on published mixed-use streets. The sanctioned plan will be sent to MoHUA for consideration and final notification.
  • The Authority also sanctioned a 20% adjustment on the current rate of Rs 2.8 lakh per sq. mt. for disposal of 84 Commonwealth Games flats to government bodies, Public Sector Undertakings and central and state organizations.
  • The Authority also voted to change the mode of allotment of socio-cultural and religious category lands from direct allotment to auction to give equal opportunity to all societies to join in the auction. The maximum size of the plot would be 1000 sq. mt. for the socio-culture category, while it would be 400 sq.mt. for the religious category.
  • To establish an institutional hub in Narela Sub-city, the Authority has sanctioned the change of land use of 36.6 hectares in the District Centre Narela from commercial to public and semi-public (PSP).
  • The Authority also sanctioned a proposal for the collection of damage from the occupants of Damage Payee properties existing on Government Land.

 

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FM Nirmala Sitharaman Announced Rs 70,000 Stressed Assets Fund To Lift Exports and Real Estate Growth

Finance Minister Nirmala Sitharaman

HIGHLIGHTS

  • Finance Minister announced a stressed asset fund of Rs 20,000 crore for housing projects.
  • A new plan for repayment of taxes paid on exports worth Rs 50,000 crore.
  • Rs 1,700 crore dispensation for giving higher insurance cover to exporters.
  • She also announced a Dubai-like mega shopping festival to boost exports.

Last week, Finance Minister Nirmala Sitharaman announced an over Rs 70,000 crore package for lifting the export and the real estate sector growth, including establishing a stressed asset fund. These measures came at a time when the economy of India is struggling with a 6-years slow growth rate and hoping that these measures will give support to the Indian economy in the year to come.

The package comprises a stressed asset fund of Rs 20,000 crore for housing projects, a new plan for repayment of taxes paid on exports worth Rs 50,000 crore and Rs 1,700 crore dispensation for giving higher insurance cover to exporters.

Apart from the announcement of Rs 70,000 crore, the Finance Minister has also addressed issues in the 2-critical sectors that are facing distress i.e. exports and the real estate sector.

A Rs 20,000 crore fund for the real estate sector with half of the money coming from the government. It will be established to give last-phase funding for housing projects that are not in bankruptcy court or already earmarked as bad debt.

FM Nirmala Sitharaman

At a press conference called to announce the 3rd and final set of measures to discuss in particular sectors and support growth, housing finance companies have been permitted to borrow funds from overseas investors at easy rules while interest rate on housing building advance has been reduced. It will directly benefit Govt servants. Government servants contribute to a major segment of demand for houses. To encourage more government servants to buy new houses, the FM announced the reducing of House Building Advance which will now be combined to the 10-year G-sec yield.

The stressed asset fund, which is to be used to give Rs 10,000 funding to affordable housing projects, will serve and benefit almost 3.5 lakh homebuyers. This aid will benefit buyers stuck in bankruptcy-bound projects will get assistance through the NCLT route.

New Steps That Will Boost Housing Industry

  • Relaxation of ECB guidelines for Affordable Housing
  • ECB guidelines will be relaxed to facilitate the financing of home buyers who are eligible for Pradhan Mantri Awas Yojana (PMAY) in consultation with Reserve Bank of India (RBI).
  • This is an addition to the existing norms for External Commercial Borrowing (ECB).

House Building Advance

  • The interest rate on House Building Advance shall be reduced and linked with the 10-years G Sec Yields.
  • Government servants contribute to a major component of demand for houses. This will encourage more government servants to buy new houses.

Special Window for affordable and middle-income housing categories

  • A special window to provide last mile funding for housing projects which are non-NPA and non-NCLT projects and are net worth positive in the affordable housing and middle-income category to be set up.
  • The objective is to focus on the construction of unfinished units.
  • Govt of India on the lines of NIIF can contribute to the fund while the rest of investors would be LIC, Banks and sovereign funds.
  • The fund shall be set-up as a Category-II AIF Trust and would be professionally run with experts from the Housing and Banking Sector.
  • Fund Size – Rs 10,000 crore to be contributed by the Government of India and the roughly same amount from overseas investors.

For exporters, a new scheme for repayment of taxes paid on exports called the Remission of Duties or Taxes on Export Product (RoDTEP), will come into effect from January 2020 to replace current laws. The new RoDTEP scheme will more than enough to encourage exporters than existing schemes bring together. Moreover, a Rs 1,700 crore yearly dispensation will provide Export Credit Guarantee Corp (ECGC) to grant higher insurance cover to banks lending working capital for exports. This will allow a decrease in the overall cost of export credit including interest rate, especially for MSMEs.

Exports have also declined in the last two months in spite of a weaker rupee, while 2016 demonetization of 86% of the currency in circulation and introduction of Goods and Service Tax (GST) had sunken the realty market.

She also announced a mega shopping festival similar to the world-famous Dubai Shopping Festival, which will be conducted at 4-places in India in March on issues of gems and jewelry, handicraft/yoga/tourism, textiles, and leather.

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Digital Marketing for Real Estate

DM_02

Digital Marketing for Real Estate

Real Estate market is heavily dependent on intermediaries for demand fulfillment e.g. Brokers/Channel Partners/Direct Sales/Classified Sites etc. these intermediaries seem to have well-defined roles, where classifieds used to help through mid-funnel, Brokers gets benefited from the local networks, Channel partners used to bear the risk while lowering the cost, and direct sales used to help with the walk-ins and brand push.

The ecosystem has become ever complex

With digital marketing becoming more and more accessible, it is breaking the barrier to reach customers now anyone with an Ad account sitting in a corner room can reach to the customers wherever and whenever. With barriers collapsing every other intermediary is encroaching upon each other’s territory. Now anyone and everyone seem to be performing each other role.

Problem of Measurement

For long marketers used to believe “Half of the money spent on marketing goes waste but we don’t know which half”. Digital marketing has given the power of measuring Money to the penny level. And suddenly Marketer Realizes it’s not 50% money that’s going waste but it is 95%. Since 95% of the users coming to my website don’t take the desired action on my website.

With the realization, kicks in marketers become super conservative and become overly obsessed with the conversion. And they forgot the most important thing “Marketing”

There are few problems with this approach one availability of numbers (data) doesn’t mean the practicality of the data, so we need to see them in context. Second, all these numbers default to the last touch-based attribution leaving all upper funnel and non-touch based channels without any credit.

“Rahul was researching for property to buy on the classified portal while he was going through various projects details he comes across a banner ad for a new project coming up in vicinity to the area he was considering. He went through the project details and compared with other projects he was considering. Later that week while he was sitting with his friends he discussed the properties he has shortlisted, after taking all feedback next he went on Google search and search for the project, found one project website and dropped a lead for enquiry.
Continued focus on the last touch-based attribution would result in activities (intermediaries) becoming more focused on driving last-mile conversion making funnel leaner (or we say quantity problem)

Customer Journey?

Let’s take a look at Typical Customer Journey through the funnel.

DMRE

Acquisition

Awareness: This is an introduction stage where brand introduces itself to the prospect. At this stage user don’t know about the value of your project, focus here should be on showing the value of your project or service. Idea is to build trust and relationship.

Consideration

Interest: Once the introduction is done has been established prospect become interested in the product, they want to know more about the brand, their achievements, past performance, etc. The brand should ensure they have enough authoritative content sponsored by industry peers or experts to build trust further and nurture relationships. Online portals/experts reviewing product can be considered for a specific solution.

Desire: At this stage, prospects is actively a brand’s product or services. At the same time they comparing other products and services preferably on Aggregator/Websites/Forums collecting more information to work out their decision. This is an opportunity for marketers to make a strong case for why their product is the best choice for a buyer. Up until this stage they had very low intent with respect to dropping a lead or getting involved with the brand on a 1-1 basis. But each of the earlier steps helped in shaping his/her decision.

Conversion


Action: After going through earlier 3 stages now prospect is ready to make his decision. He/She is actively looking to make connections with the brand by searching, dropping leads, making site-visits before finally converting. Typically, marketing and sales should work together closely to nurture the decision-making process and convince the buyer that their brand’s product is the best choice.

Marketing Cliché

While I took you through the schooling of marketing Funnel Cliché, Important aspect I wanted to highlight was that by focusing on the last touch-based attribution we end up losing the sight of our customer journey were limited by technology we chose to ignore the impact of the process.

By having a hard focus on singular KPI for all marketing channels by ignoring their roles in the conversion funnel we are leaving a lot on the table. Prospect Funnel is becoming thinner, and we are seeing inflationary impact where too much of resources going for too few prospects. When we skip important steps we also see a drop in lead quality as well.

“Ramesh filled a lead for Project Rainbow, while he went home his wife told him that one of her friend’s relative had also purchased the flat from the same builder but they aren’t at all happy with the product, Ramesh went online to do more research about the same but he couldn’t find any authoritative content about their past or new projects no agency review/rating, etc., all he finds customer complaints. So when Builder calls Ramesh to follow-up on site-visit he politely declines”

There could be 1000s of such scenarios where builders are putting more and more efforts to drive leads but they fail to convert since important steps are skipped for lead nurturing

So what should a marketer do?

One Advice take ownership for a 360Degree Marketing bring back focus on the customer.
Marketers should plan for the customer rather than a channel. They should start with who they (customers), what they do, what places they visit. Being Present in the moment matters and that’s where the focus should be.

I will leave you with this to ponder upon your next 360Degree Marketing Plan.

Insights by: Amit Kumar
Senior Manager – Digital Marketing

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Should I Buy An Under-Construction Flat or Ready-T0-Move-In Bangalore?

rtmv2

Why one should buy an under-construction flat over ready-to-move-in Bangalore?

Buying property is an important decision for all. It’s an emotional decision which can be taken very cautiously. You are not going to switch your home in the next few years after buying, rather you will not sell it off except you get a better deal or need a bigger home.

The resale housing market, especially the new, ready-to-move-in section, gives home-buyers a chance to avoid the risks of buying under-construction properties that are likely to extreme delays.

Ready-to-move-in properties reduce the chances of getting cheated, apart from offering other benefits.
Ready-To-Move-In flats are more expensive than an under-construction flat in the same locality. You should have a strong financial position for a ready-to-move-in flat, as you would have to pay the full cost of the property before the builder handovers you the keys. Your home loan should be sanctioned, and EMIs on the full loan amount will start instantly. On the other hand, an under-construction flat has an easier payment method, as you would have to make staggered payments spread over the years.

This is, perhaps, the only positive for an under-construction flat, however. “The price gap between RTM and under-construction apartments has narrowed considerably because of the supply overhang

If you are planning to buy a property, you would get lots of options. But there is an advantage in choosing a ready-to-move-in property. Below we are listing a few of its advantages and disadvantages:

Advantages of Ready to Move in Property:

  • Immediate Authority on Your Flat Purchase: In case of ready-to-move-in property, you can instantly move into your new house. You will immediately get the possession of your home, what you have paid for whereas for an under-construction property you have to wait for 3-5 years for the flat to be delivered.
  • Low-Risk Involvement: In a ready-to-move-in property there are no risks of delay possession. While in the case of under-construction property, project delays are much more common and there are many cases where a builder has duped buyers. So, you need to be cautious while choosing a builder for an under-construction property.
  • Instant Relief from Paying Rent: Once you relocate into your new home, you won’t have to pay any rent. All you have to pay is EMI for your home loan. While in an under-construction property, you will have to carry both EMI and Rent for a number of years.
  • You will get what you will see: An under-construction property is sold on papers. Sometimes, there can be some discrepancies in the final outcome and what you were promised. On the other hand, in the case of ready-to-move-in property, you will first see and inspect the product and then only you will decide to buy it or not.
  • Immediate Tax Benefits: In a ready-to-move-in property you can challenge tax exemption on your home loan on both principal and interest repayment instantly while tax benefits on home loan for an under-construction property can be claimed only after you get the flat possession.
  • Only EMI With No Down Payment: The most helpful thing about ready-to-move-in property is that you will have to pay EMIs on the home loan, and would include no other payments. In case of an under-construction property, EMI normally begins after completion of construction work. Despite this, if there is any delay in the construction, then the EMI will start once the home loan gets dispensed.
  • Check The Infrastructure And Other Facilities: When you are buying a ready-to-move-in property, you can check the infrastructure and other facilities around the flat before buying the property.
  • No increased cost: This is another advantage of buying a ready-to-move-in property as you are not supposed to pay the increased cost of the property after paying the booking amount. But in the case of under-construction properties, you have to bear the increased cost of the property.
  • Buy within Your Budget: In a ready-to-move-in property, you can select a property within your budget. If you have a lower budget, you can buy a home that fits into your budget. Whereas, when you buy an under-construction property if the project got delayed for three or more years the builder asked for increasing the cost of construction which you have to bear and it increases your overall budget.
  • No GST: Taxes play a crucial role in buying a property. Currently, a buyer does not pay any GST while buying a ready-to-move-in property. An under-construction flat, on the other hand, attract 12% GST. So, if you buy an under-construction flat worth Rs 60 lakh, you will have to pay Rs 720,000 as GST.
  • Rental income: If the flat you’ve bought as an investment and not for personal use or, if you are planning to move in later, you can rent it out and make some rental income. You can use the rental income to pay your EMIs or keep it as a rental income.
  • Ease of selling: It is difficult to sell an under-construction property, especially if its possession is delayed or it’s involved in litigation. In many cases, developers do not allow the transfer of apartments until the project is complete.

Disadvantages of buying a ready-to-move-in property:

  • High Property Cost: One of the major drawbacks of buying a ready-to-move-in property is the higher cost as compared to an under-construction property. The cost difference could be anywhere between 20-30%.
  • Construction Quality: It is very easy for an under-construction property to analyze the work progress and thus being aware of the quality of construction in terms of the material used, the strength of the foundations etc. But you can not conduct any such inspection in a completed flat.
  • Age of The Property: Buying a ready-to-move-in property might not always ensure you a brand new home like an under-construction property. The flat which you have bought might be up for sale for a long time. Therefore, if it has not been maintained properly, it might look old.
  • Exclusion from RERA: An old ready-to-move-in flats with Occupancy Certificate as on 1st May’ 2016 have not been included under RERA. Thus, its promoters are not accountable to make its information available on a public platform.
  • The under-construction projects are no less in terms of quality and cost if you do all your due diligence on the project such as price, location, developer, and other related aspects. The under-construction projects offer a higher return than a ready-to-move-in-property.

Advantages of buying an under-construction property:

  • Cost-effective: The cost of a property for the buyer is one of the most important things. An under-construction property is likely to cost less than ready-to-move-in properties. Buyer will get many options of under-construction properties. It is also true that possession gets delay but cost worth. With RERA in place, developers must deliver on time and if they don’t they are responsible for compensation to buyers. Post RERA, there is an added advantage of booking a unit in an under-construction for the buyers.
  • Good Appreciation on Investment: Since you are buying your property at a lower cost, the appreciation is expected to be higher. As the construction work in progress, the cost of your property also increases. For good returns on their investment, one should check the location, upcoming infrastructure and employment hubs situated nearby.
  • Payment Flexibility: While buying a ready-to-move-in property, a buyer has to pay the entire amount one chance. There are stamp duty, registration charges and other miscellaneous expenses as well. But at the initial stage for an under-construction property, you are paying 10-15% as a booking amount for under-construction properties. You pay EMIs to the bank in case the property is financed or else you pay as per the construction plan.
  • Discount and offers: It is very difficult to get a discount on a ready-to-move-in property. It is a complete house and you need to pay the cost as per the market and even more depending on the amenities. However, if you are buying in an under-construction project, there are several discounts and freebies offer such as gold coin, modular kitchen, air conditioner, gold coin, free car parking among others. You can also negotiate on the final price.

Disadvantages of buying under-construction property:

  • Under-construction properties are usually in the under-developed parts of the city and therefore, the capability for price appreciation due to future development is always good. However, this is not true in each and every case. Earlier, buyers have stuck in lots of litigation cases after buying under-construction properties. Before buying an under-construction property, one must have to look at the location and coming plans around that area. Apart from that, in an under-construction project, a buyer also has flexibility in payments, with options like construction-linked plans, subvention schemes, flexible payment plans, etc. Below is the list of disadvantages for an under-construction property:
  • Delay Possession: This is one of the most common issues related to under-construction projects. In most cases, the project got delayed due to various reasons and in this situation, the buyers face the consequences. Generally, the builders projected a maximum of 3 years timeline to complete the project. But in maximum cases, the project got delayed for more than 3-5 years.
  • The increase in property costs: This is another common problem faced by the people who book an under-construction property. If the project got delayed for even 2-3 years, the builder asks for the increased cost for the property. It is a kind of burden on you as you were expecting a certain amount to be paid once you got the possession of the property, but because of the delay in the construction, you have to bear the increased cost of the property.
  • Compromise with quality: When the builder shows you the sample flat, it is usually built with all possible facilities and with the best quality products. With time, you make an expectation of getting the same quality of work done within your home, but when you get the real home you find that it is much different from the promised one as the builders don’t use good material in construction. This type of situation arises very rarely and with unprofessional developers. After the implementation of RERA, a builder cannot change the building approval plan once sanctioned and display the same on their website.
  • False projection & promises: This is one of the most common and biggest issues with under-construction properties. The builders make numbers of promised to the customers related to infrastructure and amenities within the society, but in most cases, you don’t receive what you have been promised. But after implementation of RERA, the builder has to offer what he has promised during the agreement. A builder cannot change the building approval plan once sanctioned and display the same on their website.

What does CommonFloor data say?

As per CommonFloor research and analysis, we have selected four top real estate destination of India and found that Under-construction property rates are cheaper than ready-to-move-in. Why? Our builder is busy constructing the apartment and the locality around this apartment also develops with time. A few years later your apartment is ready and you take possession of it in a posh locality.  Under-construction flats give you bargaining power. You can negotiate with the builder for a cheap flat. Here is the list of top 4 localities and its rate as per BSP:

Locality

City

Avg Sale Price (RTM)

Avg Sale Price (UC)

Sarjapur

Bangalore

4,615

4,494

Whitefield

Bangalore

6,556

6,345

Hi-Tech City

Hyderabad

6,015

5,873

Rajarhat

Kolkata

4,923

4,476

Sector 104

Gurgaon

5,671

4,397

Price analysis between Ready-to-move-in Vs Under-construction:

RTM vs Under-construction2

From the above data, we found that the rate of an under-construction property is much cheaper than a ready-to-move-in property.

While buying a ready-to-move-in property, a buyer has to pay the entire amount one chance. There are stamp duty, registration charges and other miscellaneous expenses as well. But at the initial stage for an under-construction property, you are paying 10-15% as a booking amount for under-construction properties. You pay EMIs to the bank in case the property is financed or else you pay as per the construction plan. There is flexibility in terms of payment and you do not need to arrange a huge amount to buy an under-construction property.

The interest burden on loan:

In an under-construction property, a bank dispenses the loan amount partly to the builder. However, you may be required to pay the EMI on the approved loan amount and not the disbursed loan amount.

EMI for under-construction property permits you to make payments through EMIs, in a partially dispensed loan for an under-construction project. The loan amount is partially dispensed and EMI is fixed as per the approved amount. The period of the loan continues moving up with an extra amount being dispensed. The EMI will continue constantly during the tenure of the loan. Save on interest and secure faster payment of the loan. As your EMI starts instantly after the 1st disbursement, your principal repayment also starts together, by that reducing your interest burden and tenure.

Month

Stage

Amount Disbursed

Pre-EMI

1st Jan

On agreement

Rs 10 L (20%)

Rs 8,750

1st July

On completion of foundation and ground floor

Rs 10 L (20%)

Rs 17,500

1st October

On completion of 1st and 2nd floor

Rs 10 L (20%)

Rs 26250

31st December

On completion of 3rd floor and possession

Rs 10 L (20%)

Rs.39935

As explained above, you would pay (8750 x 6) + (17500 x 3) + (26250 x 3) = Rs 2,36,250 as pre-EMI (interest) towards the dispensed loan amount. Your EMI of Rs 39,935 for the leftover 20 years starts from 01-Feb (i.e., a month after final disbursal).

Here are the tax benefits that you can avail when you take a home loan for an under-construction property:

1) As under-construction properties are relatively cheaper, the capitals required for them would be relatively low. Therefore, the EMI payable on the loan amount would also be lesser.

2) As the EMI on the loan is pretty fair, you can increase your monthly instalments to decrease the loan period. This will encourage you to save more on your total interest payment.

3) The person who is taking the home loan can refuse the deduction of the interest amount paid during the pre-construction phase.

4) One can get tax benefits for the stamp duty and registration fee on the property.

5) The interest amount paid earlier to the year of completion is collected and 1/5th of this amount is released as a deduction each year for 5 years from the year of completion. Simply, the interest paid on the home loan during the pre-construction phase can be taken for deduction in these 5 equal instalments.

Recommendation & Suggestion:

You must buy under-construction flats only from builders who have approved from state RERA with a good reputation and established projects. After the implementation of RERA, a builder is responsible to deliver the project on the mentioned time and if they don’t, they are liable to pay compensation to the buyers.

Since you are buying an under-construction property at a lower rate, the appreciation is expected to be higher. As construction progresses, the price of your property also increases.

If you’re planning for under-construction property, estimate your financial position, documents required to purchase and about the developers. It is essential to know your neighbourhood and the available infrastructure around the area such as nearby markets, common public areas and parks, connectivity issues, among others.

If the developer is appreciated, then banks will definitely request you to get yourself a loan. Buying a home can be a risky business, but buying after a good research and thinking about the long term return will be profitable.

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