Banks target Tier II and Tier III cities to revive home loan
While the home loan and auto loan market get saturated among the creamy layer of metros, banks seem to concentrate on Tier II and Tier III cities.
Whether it be country’s largest mortgage lender, HDFC or other big players like BNP Paribas Home Finance or Kotak Mahindra Bank, everybody is looking at growing small cities.
Analysts say that growth from smaller towns is holding up well and it will be a key growth driver. While profitability for home loans would continue to be driven by metros because of higher ticket sizes and repayment periods compared to smaller ticket sizes and repayment periods in small cities, home loan companies are looking to target larger customer base from these cities.
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[...] Banks target Tier II and Tier III cities to revive home loan [...]
[...] Banks target Tier II and Tier III cities to revive home loan [...]