Dhar & Hoon Blurb wins creative duties for BPTP
Dhar & Hoon Blurb India has won the creative duties for real estate company Business Park Town Planners (BPTP). The agency won the business based on its outlook and vision for the real estate brand, which goes beyond real estate.
The size of the business is said to be significantly high. Other agencies involved were Ogilvy and DDB Mudra Group.
Earlier, Lowe Lintas & Partners’ Delhi office managed the business. Before this, the account was handled by Dentsu Communication. In 2007, the company had initiated a pitch to look for a second agency. However, the process yielded no result at that time.
Mindshare-Group M takes care of BPTP’s media planning and buying.
BPTP, the real estate company, is engaged in projects including integrated townships, residential and commercial complexes, retail spaces and IT parks.
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Source: Afaqs
Brand, Business, Business Park Town Planners (BPTP), Commercial Complexes, DDB Mudra Group, Dentsu Communication, Dhar & Hoon Blurb India, IT Parks, Lowe Lintas & Partners' Delhi, media planning, Mindshare-Group M, Ogilvy, Real estate company, retail spaces, Townships
