Godrej group and their success
Due to an age of 117-year-old the business group with business interests ranging from processed food to property, the initial key to success lay in locks. After his initial business ventures failed the Ardeshir Godrej, a Parsi lawyer, set about making locks in 1897.
The high-security Anchor locks had proved the popular, and laid the foundation for the Godrej group, known for its eponymous range of steel cupboards. As Godrej grew in size and scale, the group marked its growth with several products, which were the first of their kind. Godrej made the first Indian safe in 1902, after noticing a rise in incidents of theft. Along with his brother Pirojsha Godrej, Ardeshir had later ventured into making soaps and vegetable oil.
The duo formed the company Godrej Soaps Ltd in 1918. The same year, they launched the world’s first soap made without using animal fat, which was later named Cinthol. In 1923, Godrej made its first cupboard or almirah.
The Godrej group had build up their company through the time of 117 years. This company had done seen the problems in the very start up phase but they had overcome the problem and have come out successful.
Source: Mint
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