HDFC’s luxury property show gets good response
Chennai- Recently, a luxury home show was held in Chennai for two days. This show was hosted by one of the premier housing finance company of India, HDFC.
In order to make this show more important and discussion oriented there were 12 exhibitors. This luxury show saw a great response from corporate executives and High Networth Individuals (HNIs). The show displayed wide range of products like lavish and premium apartments, duplex homes and villas starting from Rs 2 crore.
The two day luxury show at Leela Palace Chennai in MRC Nagar saw over 600 visitors. This event majorly targeted high profile customers of the city chosen from HDFC database. It was found that the customers demanded home loan from an initial price of Rs 1.5 crore.
According to the organisers these developers understood the continuous and rising demand of high end luxury apartments in Chennai. Moreover these apartments are situated in a location which offers good connectivity within and outside the city. Thus a flood of enquiries was received by the exhibitors during the show.
Besides luxury apartments, visitors also showed interest in villas. They wanted to take knowledge of various options available in villas at suburbs and peripheral areas of the city. They also wanted to ascertain the time involved in the completion of these villas in various stages.
Although the city hosted only few luxury home shows but almost all failed due to various reasons. But this show came out to be a successful one. It was a win win situation where both exhibitors and organisers derived profit and trust. The strategy of HDFC was very simple and to the point. Targeting high profile customers so that they can ascertain the demand pattern for high-end homes became the key point of their success.
Such a great response from their first luxury home show the customers motivated the company to repeat the show in Chennai city.
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