Hoteliers to launch new properties in Metros and Tier 2 cities
New properties are set to be launched by bigwig hoteliers in Metros as well as Tier 2 cities across India, in an evident attempt to reap financial gains form the next big wave of growth projected in the hospitality sector in the near future.
Currently, out of the nearly 1 lakh branded hotel rooms in the country, more than one-third rooms come under the mid-scale and upper mid-scale segments, which chiefly cater to business travellers.
The ‘per night’ charges of branded mid-scale hotel rooms are between Rs 4,000 and Rs 5,500; while those of upper mid-scale rooms range from Rs 5,500 to Rs 7,000.
Pointing out that the demand for the mid-scale segment in hotel rooms is on the rise of late, apparently because of the cost-reduction measures being implemented by companies, Vineet Verma – Executive Director of Brigade Hospitality Services Ltd – said that as many as “4,500-6,500 mid-scale rooms in the $100 per room night price range” can be easily accommodated by leading Metro cities and towns across the country.
With mid-scale hotel rooms being launched in Tier 2 cities – like Jalandhar, Amritsar, Gandhidham, Jaisalmer, Thekkady, Ajmer, Bekal, Bhavnagar, Shantiniketan, and Rishikesh – Sarovar Hotels’ Managing Director Anil Madhok said: “The next few years will witness rapid growth in the mid-scale and upscale segments.”
Source – The Hindu Business Line
Hospitality Industry, hotel and hospitality, hotel rooms, Hotels, Luxury hotels, tourism and leisure
