Leisure Home Concept to Lure Property Buyer
In a market, which is lacking the spur, leisure homes are just another way to lure the buyer. Shakti Nath a real estate developer, knows these are difficult times — construction costs are rising, home loans are becoming expensive and the demandsupply gap is widening due to a supply glut. His bait for the buyer is therefore not just the home but the fishing academy and the butterfly breeding course that come with it.
Shakti Nath, chairman of Logix Group, shows us with a swing of his arm is a stretch of barren land along the Noida expressway, holding out the promise of a home. We are building a sports city here. You can learn horse riding, or engage in fishing or even butterfly breeding, he says, pitching his project above competition.
Some developers are offering interesting concepts and themes.You can send your kid to an inhouse cricket academy, control your home appliances from a distance with an Ipad-like gadget or jog on your terrace while its raining. Or you can hitch a ride on a speedboat in the adjacent marina and spend a lazy Sunday in the shade of a fruit orchard.
Having a theme helps in creating differentiation in a market that has been deluged with launches of residential projects, say experts.
If a certain themed project also involves a sufficient concentration of economic activity at its location, either in the vicinity or actually generated by the project, it is bound to generate end user as well as investor interest, says Sahel Pramendra , head-markets , Jones Lang LaSalle India, a real estate consultant.
The unique selling point for a new apartment complex being built by IREO in Gurgaon is an innovative home control technology, whereby residents can control most aspects of their homes using a central console. With the iHome Pad, you can pre-set electrical gadgets like the washing machine , dishwasher or air-conditioning, remotely unlock the front door or control mood lighting.
The company has maintained this unique feature in all adverts, knowing well it will force the buyer to at least explore the project , says Saurabh Raheja of Raheja Realty, a brokerage firm based in Gurgaon.
Jaypee Infratech, for instance, is building a sports city in Greater Noida , which includes a Formula 1 racing track and a full-sized cricket stadium. The 3C Company has recently announced its Sports Village, which will also have a cricket stadium, hockey, squash and even boxing. The 200-acre Logix Sports city too will have a golf course.
Amrapali , which launched its unique sky bungalow concept in its Heartbeat City project about three months ago, has already managed to sell 870 of the 1,400 apartments it launched in the first and second phase. Homes in this project will have a private elevator entrance , a private garden and no common walls. The project offers an exclusive feel, says Shiv Priya, executive director at Amrapali Group.
Amrapali Group, Delhi NCR, Delhi Real Estate, IREO in Gurgaon, Jaypee Infratech, Jones Lang LaSalle India, Leisure Home Concept, Logix Group, Raheja Realty, Trend in Real estate India
