Mouse Charmers: An Exploration of the Digital World
Anuradha Goyal’s book, Mouse Charmers is an overview of the world of digital entrepreneurship in India. At the heart of the book lies an exploration of business innovation. She takes the readers on a journey surveying the many facets of popular online businesses, including origins, technology used, revenue models, and modes of operation.
In Mouse Charmers, Anuradha slots business innovators into three groups, namely commerce, content, and connectors. While Flipkart, BigBasket, Caratlane, and MakeMyTrip make up the commerce category, the content category features Zomato, Chai with Lakshmi, Games2Win, and ImagesBazaar.
CommonFloor features in the group of connectors, along with IndiBlogger, RangDe, and Shaadi.
Anuradha’s thorough research shows through in her book easily. She tells the readers how certain businesses like BigBasket and Caratlane go about conducting their businesses. She talks about her personal experience with BigBasket’s customer service and delivery, and sheds light on the level of excellence at which some of these popular online businesses run.
In Mouse Charmers, Anuradha also talks about how online businesses prefer to keep the technology in-house. Outsourcing technology solutions hasn’t worked well for these enterprises so far, and so naturally, many of these businesses have developed customized systems that cater to their distinct nature.
The author discusses the challenges faced by content providers like Zomato and Games2Win in the content category. She shows how these businesses adopt authenticity and innovation in their work.
Overall, Anuradha’s Mouse Charmers makes for a great read for anyone looking to be involved closely with the world of digital entrepreneurship.
Source: Financial Chronicle
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