Post Elections: India tops the consumer activism: Nielsen report
A global consumer confidence index study by Nielsen has placed India on top globally, after a jump of seven points during the second quarter of 2014. India’s win in the Lord’s test match also established India’s supremacy over England.
Nielsen, a global information and insights provider, mentioned in the study that India was ranked second in the first quarter of 2013, with 121 points and is now the most optimistic country. Indonesia and Philippines follow next. India posted the biggest quarterly index increase of the 60 countries measured with a rise of seven points. The good news is that in this quarter India exceeded Indonesia’s score, which declined one point to 123.
Piyush Mathur the president of Nielsen India stated that the consumers in India have indicated increased levels of confidence in the second quarter, when the country’s general elections were taking place.
According to Anuj Puri the chairman & country head of JLL India (Jones Lang LaSalle), consumption is a function of market sentiment, which in turn is closely linked with economic performance. The recessive wave slowed down most of the economies across the globe. Nowthe negative wave is receding and key markets are in a recovery mode.
Brotin Banerjee the managing director and chief executive officer at Tata Housing mentioned that the formation of a stable government and the measures announced in the budget has brought in confidence among consumers. However he mentioned that this is just the beginning and we need to wait to see the final results. The pick-up in sales are expected in the next six months.
Source- Financial Chronicle
Anuj Puri, Brotin Banerjee, JLL India, Jones Lang LaSalle, Nielsen, Piyush Mathur, Post Elections, Tata Housing
