The new marketing opportunities for the Indian real estate developers
Indian realtors are adopting innovative marketing strategies to reduce their piling on inventory.
The Indian real estate market is experiencing a slowdown currently and the inventory of many realtors has piled on. It is important to clear unsold inventory as existing customers must be retained as realty investors tend to exit projects which do not show healthy sales. A lot of developers land up in situations when the market goes into a boom phase after a long period of slowdown.
When businesses do not function well, a visible result of inefficiency is absence of customers. When it comes to product oriented companies like realty development companies, the biggest evidence is the piled on inventory. Excessive inventory is the outcome when companies have a lot of their properties on hand, compared to what the market demands.
A successful marketing plan is required to succeed in the country for reducing inventory. A lot of marketing activities have to be deployed and the newer activities need special know how and specially trained manpower. Real estate is a product based industry where the rules of the market have changed much over the past 10 years and shall change continuously.
Optimal engagement with a target group is everything today. For a launched project to succeed, clients of the developers must have instant recall for products and his brand. In recent past, resources which were available to developers were limited to radio jingles, print ad campaigns, words-of-mouth publicity and hoardings and brokers. However, clients must be wooed over wider spectrums.
Platforms such as Twitter and Facebook might have started off as social networking sites only but they are quite powerful today especially for their power in pivoting business beyond doubt. Companies are nowadays investing a lot of money into getting their products in focus on online platforms. It is a constant tug of war to remain relevant in a world which resorts to the internet for all activities.
Indian property builders have woken up to the requirement of staying on social media networking sites in the past couple of years. Within this short period, aggregator websites that are specialized in realty deals and offerings have created for themselves the biggest share of the online pie by investing a lot into search engine optimization and professional social networking outreach.
Source:
Moneycontrol
Indian realtors are adopting innovative marketing strategies to reduce their piling on inventory.
The Indian real estate market is experiencing a slowdown currently and the inventory of many realtors has piled on. It is important to clear unsold inventory as existing customers must be retained as realty investors tend to exit projects which do not show healthy sales. A lot of developers land up in situations when the market goes into a boom phase after a long period of slowdown.
When businesses do not function well, a visible result of inefficiency is absence of customers. When it comes to product oriented companies like realty development companies, the biggest evidence is the piled on inventory. Excessive inventory is the outcome when companies have a lot of their properties on hand, compared to what the market demands.
A successful marketing plan is required to succeed in the country for reducing inventory. A lot of marketing activities have to be deployed and the newer activities need special knowhow and specially trained manpower. Real estate is a product based industry where the rules of the market have changed much over the past 10 years and shall change continuously.
Optimal engagement with a target group is everything today. For a launched project to succeed, clients of the developers must have instant recall for products and his brand. In recent past, resources which were available to developers were limited to radio jingles, print ad campaigns, words-of-mouth publicity and hoardings and brokers. However, clients must be wooed over wider spectrums.
Platforms such as Twitter and Facebook might have started off as social networking sites only but they are quite powerful today especially for their power in pivoting business beyond doubt. Companies are nowadays investing a lot of money into getting their products in focus on online platforms. It is a constant tug of war to remain relevant in a world which resorts to the internet for all activities.
Indian property builders have woken up to the requirement of staying on social media networking sites in the past couple of years. Within this short period, aggregator websites that are specialized in realty deals and offerings have created for themselves the biggest share of the online pie by investing a lot into search engine optimization and professional social networking outreach.
Source:
Moneycontrol
Indian property builders, Indian real estate, Real Estate Developers, realty deals, Realty investors
