‘Theme Home’ business of Disney India to be in global markets
New-Delhi- The Indian subsidiary’s ‘ Theme Home’ business will be replicated in the global markets by the Walt Disney Company. Last year, Disney India, which is the company’s Indian arm entered this segment and sold the rights of its characters to two of the prominent real estate developers in India.
With a permission over the rights of the characters, the real estate developers are all set to offer Disney inspired interiors and exteriors for kids and family rooms. These rooms will have Disney branded furnishing, Disney home decor, colour pallets and more thematic embellishments.
One of such projects with Disney theme is ready to be launched at Joka (Kolkata) followed by Disney having a tie up with a Mumbai-based real estate developer.
As per the developers of properties in India, who are tied up with Disney, such thematic units are fetching them an interesting and innovative business. An official from the brand stated that India has taken the lead for this innovative idea of construction.
The developer also stated that this idea has been inspired in the US and other global markets and has increased the chances of replications there. The Disney based project in Kolkata will be launched by Team Taurus developers followed by a tie-up with Sunteck Realty, a Mumbai-based realty firm.
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Disney home decor, Disney India, Disney inspired interiors and exteriors, global markets, hematic embellishments, Indian subsidiary's ' Theme Home' business, New Delhi, Properties in India, Real estate developers in India, Real-estate developer, Walt Disney Company
