Trump Organisation to sign two ultra-premium luxury projects in India
India is becoming a chosen destination for real estate growth worldwide. New-York based real estate mogul and billionaire Donald Trump is making his maiden trip to India this August. He is known for his unique and innovative construction style and his company has a strong presence globally.
Trump Organization agenda for this trip is to sign agreements for two new realty deals and to hunt for fresh tie-ups to expand the company. One of the two deals includes a yet-to-be announced residential project with existing partner Panchshil Realty in Pune. This project will comprise 6,000 square feet sized river-front apartments spread across 1.2 million square feet of landscape.
The second Memorandum of Understanding (MoU) which will be signed is the Trump Tower deal in Mumbai with Lodha Developers. This project comprises a 77-storey residential Trump Tower in Worli, in mid-town Mumbai. This tower will be a part of Lodha’s 17.5 acre township in Worli. The Lodha-Trump deal is valued at around ₹160-170 crore.
Both the ultra-premium luxury projects would be owned, developed and promoted by the above mentioned developers and Trump will lend only its brand name in return for a fee. There has been an increase in this brand licencing deal arrangements in the recent past as these brand licencing tie-ups are a win-win strategy for both the sides. It involves zero investment by the foreign party, and allows the local developers to leverage their Indian brand at a global level.
Source- The Hindu Business Line
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