CommonFloor’s Comedy Spoof Goes Viral
CommonFloor.com launched a creative, witty campaign last week that went viral. They launched their first ever comedy video starring Doorknob Goswami, Khujliwal, and Chalu Yadav in a show called ‘Frankly Screaming’ in a spoof of Arnab Goswami’s show ‘Frankly Speaking’. No prizes for guessing who these characters are. They were selected simply because they were extremely popular on TV, almost always trending, and had a large audience.
The video intended to showcase the range of solutions CommonFloor.com offers a property seeker. It shows all kinds of requirements of a potential property buyer. The video captures such specific instances that it’s outright hilarious at places.
India is experiencing a housing crisis currently and a good way to portray this picture was through comedy. A comedy spoof not only delivers specific messages to the audience, but also entertains them in the process. In addition, comedy is such an engaging, creative form on a viral medium like YouTube.
Within the first few days of its launch, the video received over 11,000 views; and this number is expected to increase significantly. People have been giving such great feedback that the video is sure to reach out to even larger audiences. At a time when competition in branding is fierce, a creative and engaging form of communication like a comedy spoof stands out and gives the brand a distinct flavour.
The buck isn’t going to stop here, for CommonFloor. After the success of this video, they’re bolder to march on ahead in search of such space for more exciting initiatives.
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