Dependency on real estate marketing
No Comments Sub Category:Uncategorized Posted On: Feb 27, 2012
As the competition of Real Estate Market is getting more tough, the need of proper marketing plan became more essential now a days.We can find lot of evidance of un sold apartments in the major cities.
Though we trend to conclude that these situations happens due to un even demand supply ratio, but this is not true in all the cases.
Nowadays the traditional marketing concept keep the potential buyers away from the projects as the buyers assume that property is not within their budget.
However, the marketing concept for today is slightly different when compared to year 2007-08. The brand image was very much crucial in reach of property buyers.
But in the recent market trend the user requirement analysis is more important than the brand image. Standard marketing agencies often use the traditional technique to promote the real estate industry.
The successful marketing strategy of todays market is to look into the need of the consumers, as it has become a buyers’ market and not the seller’s market.
Hence the developers has to adapt new markeiting strategy to promote their projects.
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Source: Money Control
Tags:
Market trend of real estate, marketing Concept, Real estate in India, Real Estate market in india, real estate marketing, Real Estate marketing strategy, Real estate Promotion, Realty News, Selling of real estate property
