Student power to rescue trash ridden Chennai
Students of around 40 schools in the city are participating in programme to segregate garbage at homes and bring the recyclables to schools that the ITC collects for use in its paper mills.
The WOW initiative in Chennai is two years old and on July 1, the company will celebrate Recyclable Day in which over 15,000 students are expected to participate. Children are repaid in cash or with stationary from ITC for their efforts.
If every single home insists on recycling, nearly 1,000 tonnes of the 4,000 tonnes of garbage that the city generates daily will be fruitfully utilised, said Joga Rao, Divisional Head, Commercial, ITC’s Paperboards and Specialty Division.
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Source: The Hindu
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This is great. Initiatives like these will surely guide us toward greater recycling and better disposal of our city trash.